#China #Chongqing #Changan Automobile #NEV Innovation #Dong Yuhui

Breaking Barriers: Zhu Huarong and Dong Yuhui on NEV Evolution

On December 10, 2024, a significant cultural exchange took place at the Global R&D Center of Chongqing Changan Automobile, featuring cultural live streamer Dong Yuhui in conversation with Changan’s Chairman, Zhu Huarong. This enlightening discussion, titled "Innovating Forward, Journey with Changan", centered around the evolution and future of the New Energy Vehicle (NEV) sector in China.

Historical Context and Brand Evolution

During the dialogue, Zhu Huarong provided insights into Changan’s storied past, touching on its three major relocations and strategic pivots throughout its century-long journey in the automotive industry. Changan's commitment to innovation has played a crucial role in its survival and growth, positioning the company firmly within the modern automotive landscape.

Zhu elaborated on Changan's strategic initiatives aimed at digital transformation. This includes the launch of the Innovation Entrepreneurship Program, which dares to embrace a start-up mentality in order to foster a world-class automobile brand. The conversation highlighted the necessity of adapting to new challenges posed by energy transitions and global competition, thereby initiating the company’s third core business venture.

Technological Advancements in NEV

Moving deeper into the discussion, the pair investigated Changan's achievements in new energy technology under its ambitious "Mission of Shangri-La" initiative, which aims to revolutionize the EV landscape. Zhu proudly shared the company’s breakthroughs in electric vehicle technologies, showcasing the efficiency and reliability of Changan’s energy solutions.

Moreover, Changan is actively pursuing advancements in intelligent transportation, showcased through programs like the "Dubhe Plan", which focuses on creating an interaction-rich driving experience. The blend of traditional Chinese elements with modern design reflects Changan’s cultural confidence and forward-thinking approach.

User-Centric Innovation

The dialogue shifted as Dong Yuhui posed questions regarding Changan's commitment to user-centric design. Zhu emphasized that understanding user needs is paramount and is embedded throughout Changan’s supply chain. Emphasizing this principle, the company has developed three distinct EV brands: Changan NEVO, Deepal, and AVATR. Each brand caters to specific customer needs, reflecting a diverse range of preferences in the evolving automotive market.

The NEVO line, in particular, positions itself as a leader for family users, with the recent A07 model being highlighted for its long-range capabilities, rapid charging technology, and enhanced safety features. The upcoming C798 model, part of the NEVO range, illustrates the transition from Changan's initial offerings to advanced autonomous driving solutions.

Expanding Global Horizons

With the introduction of the "Vast Ocean Plan", Changan is set to bolster its international presence. Zhu noted the significance of shifting from merely exporting products to globalizing the entire value chain for Chinese automotive brands. This strategic move aims to align with the increasing demand for innovative, technologically sophisticated vehicles worldwide.

As Changan continues its journey towards innovation, the company strives to enhance travel experiences through intelligent, digital solutions that resonate with the values and expectations of global consumers. At the heart of this mission lies a commitment to act as a trustworthy partner in the digital age of mobility.

In conclusion, the dialogue between Zhu Huarong and Dong Yuhui not only reflects the dynamic evolution of Changan Automobile but also serves as an inspiration for other companies seeking to navigate the challenges of contemporary automotive innovation in the face of changing energy paradigms and customer expectations. Changan’s story of adaptation and resilience showcases the potential for growth and the relentless pursuit of excellence in a rapidly transforming industry.