#China #Shanghai #Chery #HIMLA #TIGGO9

Chery's Ambitious Global Strategy Unveiled at Shanghai Auto Show

On April 23, 2025, Chery Automobile Co., Ltd. took a significant step towards expanding its global reach at the Shanghai Auto Show by unveiling its new strategy themed "Navigating the Future." The company has set an ambitious target to achieve global sales of one million vehicles annually over the next two years. This goal signifies a bold leap for Chery as it aims to secure its position among the top automakers worldwide.

Central to this strategy is the exciting introduction of the HIMLA, Chery's all-new pickup truck series. Designed for versatility and inspired by the rugged Himalayas, the HIMLA line-up includes options for gasoline, diesel, and new energy powertrains. With these innovative vehicles, Chery looks to redefine the pickup segment by focusing on premium, family-oriented features that cater to various terrains and driving needs.

Expanding Product Portfolio

Chery's product showcase at the event did not stop with HIMLA. The company also presented its Chery Super Hybrid (CSH) vehicles, namely the TIGGO7 CSH, TIGGO8 CSH, and the flagship TIGGO9 CSH. Highlighting the effectiveness of its hybrid technology, the TIGGO9 CSH and ARRIZO8 CSH recently exceeded expectations with an astounding endurance record of over 1,400 km and fuel efficiency rated at just 4.2 liters per 100 km. With these achievements, Chery aims to strengthen its reputation as a brand committed to hybrid technology.

Moreover, the automaker's dedication to safety was illustrated through initiatives such as the "Mission Impossible" safety challenge and the "Boundless Living" program, which are designed to enhance mobility experiences for families globally.

In 2024, Chery reported global sales of 640,000 vehicles, with the TIGGO7 being the top-selling A-class SUV. The brand marked its successful entry into the European market, reinforcing its global presence. Chery's robust setup includes eight research and development centers and ten production bases, which allows for localized solutions tailored to different markets, upholding its mantra, "In somewhere, For somewhere."

Commitment to Innovation

Chery is not just focusing on the immediate launch of new vehicles; it is actively investing in future technologies. The brand showcased its advances in artificial intelligence through exhibits featuring the AiMOGA robot and a robot dog, providing a glimpse into the potential intelligent mobility solutions of the future.

As its commitment to family-oriented values becomes increasingly apparent, Chery seeks to evolve into a global leader in automotive technology, aiming to offer safety, convenience, and quality in all its products. With the HIMLA launch and new technological innovations, Chery is setting a clear blueprint for growth,

Final Thoughts

The debut of the HIMLA lineup could signify a turning point for Chery as it embarks on an assertive journey to compete among the world's leading auto manufacturers. With its focus on family-oriented features, hybrid advancements, and thoughtful innovations, Chery is not only aiming high in sales numbers but also in redefining consumer expectations in mobility. As the automotive landscape continues to shift, Chery's ambitious strategy is poised to leave a lasting impact.