GAC Motors Enters European Market with a Grand Launch in Poland
On September 11, 2025, GAC Motors officially marked its entry into the European market with an impressive brand launch event held in Warsaw, Poland. The automotive manufacturer unveiled two new electric SUV models, highlighting Poland's strategic importance as a key location for their European expansion strategy. This event not only exhibited GAC's commitment to electric vehicle technology but also positioned Poland as a crucial hub connecting Western and Central-Eastern Europe.
The necessity for such a move arises from the growing demand for vehicles powered by new energy sources in Europe. GAC aims to tap into this market potential by collaborating with local partners, enhancing its product portfolio, and further improving customer experience through advanced manufacturing technologies and strong research & development capabilities.
The New Model Launches
During the vibrant launch event in Warsaw, GAC introduced its flagship electric SUVs: the AION V and the HYPTEC HT. The AION V is designed for smart family mobility, integrating practicality with cutting-edge technology. It boasts an impressive range of 510 kilometers, rapid charging to 80% in just 20 minutes, a multi-language supportive onboard system, and an impressive five-star safety rating from Euro NCAP.
On the luxury side, the HYPTEC HT serves as an upscale electric coupe-style SUV that features an exquisite interior crafted from nappa leather, coupled with a Dolby sound system that includes 22 speakers, ensuring a premium driving experience. It offers advanced driving-assist features that cater to VIP customers who seek exceptional design and sophisticated ride quality. Both models come equipped with a panoramic sunroof, hidden door handles, a 360-degree camera system, and an eight-year vehicle warranty, further solidifying GAC's reputation for quality and reliability in electric vehicles.
Creating a Spectacle
The launch event created an impressive atmosphere, drawing attention from key Polish media, industry influencers, and potential customers. GAC's proactive approach and the strategic introduction of its electric vehicles resonated well with the local audience, indicating a strong interest in its offerings and significant growth potential in the Polish market.
Simultaneously, GAC inaugurated a flagship showroom in Warsaw that merges technological aesthetics with local art, offering multifunctional spaces for exhibitions, meetings, and services based on an 'experiential retail' concept. A notable attraction within the showroom is an installation titled 'Feels Like Heaven' by the Polish artist Joanna Juszczak.
Future Plans
Looking ahead, GAC plans to utilize Poland as the foundational base for its expansion strategy across Europe. By leveraging global resources and collaborating with local partners, GAC aims to develop a comprehensive ecosystem for sales, service, and supply chain logistics within Poland. This initiative is intended to foster local manufacturing while boosting the production and logistical capacities necessary to support its growing product line of electric vehicles.
GAC's proactive initiative in Poland stands as a pivotal chapter in its European journey, where the integration of state-of-the-art technology with local partnerships will enhance not only their market presence but also contribute positively to the regional automotive landscape.