#London #United Kingdom #easyGroup #OnBuy.com #easyShop

easyGroup's Venture into E-commerce with easyShop.com

In a significant move towards embracing the digital domain, easyGroup has announced the launch of easyShop.com, a new online marketplace, in collaboration with OnBuy.com. This innovative platform aims to streamline everyday shopping experiences by uniting retailers under a single, user-friendly destination. The launch is slated for later this year and will cover 21 European countries.

The introduction of easyShop.com marks an important shift in easyGroup's strategy, expanding its well-known brand into a realm that is rapidly evolving and increasingly vital for consumer engagement. Historically recognized for its commitment to value and simplicity, the easyGroup brand enters e-commerce with the same ethos, promising ease of navigation and competitive pricing for consumers.

Technology and Infrastructure

The new online marketplace is built on OnBuy.com's proprietary technology, termed OnCommerce, designed specifically for large-scale international operations. OnBuy has already established itself in the e-commerce sector, boasting a remarkable 86% growth over the last three years and providing access to over 100 million products across various European markets, many of which are experiencing quarterly growth exceeding 150%.

This partnership is characterized by a long-term investment which reflects both easyGroup's aspiration to anchor easyShop as a competitive player in the online retail market and OnBuy's experience in managing diverse e-commerce platforms. The structure enables easyGroup to harness a modern and asset-light approach to e-commerce while leveraging OnBuy's operational capabilities.

Benefits for Consumers and Retailers

For consumers, easyShop is set to provide an online shopping experience that is straightforward, accessible, and value-oriented, resonating seamlessly with easyGroup’s established presence in travel, transport, and consumer services. Retailers, on the other hand, will gain entry to a new marketplace that simplifies the traditional hurdles of going online. The simultaneous launch across multiple countries eliminates the usual complexities tied to managing different local markets or building out infrastructure on a case-by-case basis.

Sir Stelios Haji-Ioannou, founder and owner of the easy brand family, stated, “The easy brand family has branched into numerous new sectors with a focus on simplicity and value for money. I believe that an online retail marketplace like easyShop, utilizing a strong domain, is the next natural step. I’m excited to welcome Cas Paton from OnBuy to the easy family and look forward to kicking off the recruitment of sellers for our marketplace starting now in 21 different countries.”

A Unique Marketplace Model

The functionality of easyShop will resemble a pure marketplace model, devoid of retail competition from its operators. This design facilitates a fair and transparent platform for sellers, aiming for sustainable growth and mutual benefit. Seller onboarding will commence prior to consumer launch, providing early visibility and presence within the marketplace from day one.

Interested retailers eager to join and sell through this innovative platform can register their interest at www.easyShop.com.

About OnBuy

Founded in 2016 in the UK by Cas Paton, OnBuy is recognized as a leading e-commerce technology provider across Europe. The company is committed to enhancing online shopping for both sellers and consumers alike.

About easyGroup

easyGroup is the creator and owner of the easy brand family, aiming to innovate and manage its brands through collaborations with ideal business partners in their respective sectors. By licensing the easy name, it generates a consistent stream of royalty income while contributing most profits to charitable causes via the Stelios Philanthropic Foundation. To date, Sir Stelios and easyGroup have generously donated over €120 million to various charitable initiatives.