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Viyon's New Store Opening in Kitasenju

On April 10, 2026, Viyon, a renowned Baumkuchen specialty shop, opened its newest location in Kitasenju Marui, Tokyo. This arrival marks the first time that this beloved brand, originally founded in 1965 in Setagaya, has expanded into Kitasenju, allowing more customers to indulge in its celebrated creations.

A Legacy of Tradition and Innovation

Since its inception, Viyon has dedicated itself to the principles of quality ingredients and meticulous craftsmanship. Rooted in traditional German methods, each piece is carefully crafted by experienced artisans who monitor the baking process closely. This attention to detail ensures a rich flavor and a wonderfully delicate texture without relying on emulsifiers or leavening agents. Instead, Viyon’s products showcase the power of natural ingredients, resulting in their beautifully moist, melt-in-your-mouth Baumkuchen.

One of the flagship items is the creatively designed Baumkuchen in forms reminiscent of vases or jars, making them popular gift choices for various occasions over the years.

Special Opening Celebration Sets

To celebrate its opening, Viyon is offering limited-time special sets that feature a variety of flavors. Customers can enjoy a delightful assortment of their classic options: the traditional “Plain,” the rich and sweet “Maple,” and the aromatic “Premium” with vanilla beans. This sampler is perfect for those trying Viyon for the first time, providing a chance to compare the unique characteristics of each flavor. Valued at approximately 1,700 yen, these sets are available at a promotional price of 1,451 yen. However, they are limited in availability and will only be offered from April 10 to April 14, or until supplies last each day.

Opening Special Set:

• - Price (tax included): 1,451 yen

- Includes: 2 slices of Plain, 2 slices of Maple, and 1 slice of Premium

• - Availability: Daily from April 10 (Friday) to April 14 (Tuesday)
• - Note: Available until sold out each day

Location Details

Viyon Kitasenju Marui Store
Address: 1F, Kitasenju Marui, 3-92 Senju, Adachi-ku, Tokyo
Phone: 080-4901-1597
Hours: 10:00 AM – 8:00 PM (following store hours)

About Viyon

Viyon is dedicated to transforming ideas into unique baked creations, particularly its signature Baumkuchen, which has merged half a century of tradition with modern innovation. The brand prides itself on craftsmanship, with every cake still handmade since its establishment in 1965, upholding the simple beauty of handcrafted goods.

Quality Assurance

Viyon’s Baumkuchen is made entirely without emulsifiers or leavening agents, adhering closely to the authentic German traditions of baking. The consistency and texture have earned Viyon numerous accolades, including gold medals in the prestigious DLG competition, showcasing their commitment to quality without compromise.

Unique Designs

The unique designs achievable through handcrafting are a hallmark of Viyon. Their acclaimed “Gran Viyon” cakes resemble tasteful ceramic pieces, each meticulously created to imitate the beauty of pottery. The inspiration came as the team frequently visited pottery exhibitions, striving to encapsulate that beauty into a Baumkuchen, resulting in a product that has gained global recognition.

For more information about Viyon and their offerings, check out their official site, X (formerly Twitter), and Instagram profiles.