#Japan #Sapporo #ISHIYA G #Melange Chocolat #White Lover

New Sweet Delight from ISHIYA G

ISHIYA G, a renowned confectionery brand known for its elegant sweets, is set to unveil an exciting new product named Melange Chocolat on December 1, 2025. This creation emerges directly from the ideas of the company's employees, who participated in a project aimed at fostering greater connection between customers and their daily lives.

Inspiring Ideas for Special Treats

The launch of Melange Chocolat comes from a desire to infuse the everyday with extraordinary experiences. Aiming to create a special moment for families sharing sweets together, ISHIYA G invited its employees to submit product ideas under the theme “the extraordinary in the ordinary.” After careful consideration of 61 submissions, the winning idea, Shimi Tigre, became the foundation for this new product.

The Vision Behind the Winner

The idea of experiencing the extraordinary in everyday life led to the concept of Melange Chocolat. The aim was not just to satisfy hunger during mundane moments but to inspire special occasions dedicated to enjoying this delightful treat. The less commonly known French confection, Tigre, known for its rich chocolate flavor, served as inspiration, while the unique twist of infusing chocolate into the batter instead of merely topping it was a breakthrough idea brought to life in collaboration with the development team. This resulted in a product that transcends the standard Tigre, packed with dedication and uniqueness, promising an enchanting experience for consumers.

Meaning Behind the Name

The name Melange Chocolat signifies the essence of the product; it means “mixed” or “combined” in French. This reflects the careful blending of ingredients to create a rich and delightful flavor, encapsulating the idea of creating special moments through indulgence. The name serves as a reminder of the joy that comes from sharing carefully crafted sweets with loved ones.

Chocolate Bliss in Every Bite

This luxurious baked sweet features an abundance of chocolate, delivering such rich flavors that it feels as if you're savoring pure chocolate itself. Melange Chocolat will be available in three indulgent flavors: the classic Plain, a refreshing Orange scent, and an elegant Tea flavor that gently expands in the palate, each promising a little moment of happiness in everyday life.

Product Overview

• - Product Name: Melange Chocolat Assortment (4 pieces)
• - Launch Date: December 1, 2025 (Monday)
• - Price: 1,598 JPY (including tax)
• - Contents: 4 pieces (2 Plain, 1 Tea, 1 Orange)
• - Shelf Life: 60 days from date of manufacture

Where to Buy

Melange Chocolat will be available at various ISHIYA locations, including:

• - ISHIYA flagship stores (Sapporo Odori Main Store, Daimaru Sapporo, Sapporo Tokyu Department Store, Marui Imai Sapporo Main Store, Ario Sapporo, Aeon Mall Asahikawa)
• - Shiroi Koibito Park Shop - Piccadilly
• - Shiroi Koibito Akarenga Sweets Labo
• - ISHIYA G stores (GINZA SIX, Keio Department Store Shinjuku)
• - ISHIYA G Daimaru Shinsaibashi (Kansai)
• - ISHIYA Online Shop ISHIYA Online Shop

What is ISHIYA G?

ISHIYA G is a gift-oriented sweets brand created by ISHIYA, famous for its Shiroi Koibito confection. Launched in 2017 with the vision of bringing a taste of Hokkaido to Ginza, ISHIYA G embodies the concepts of gift-giving and elegance. Their latest products, including the colorful Saku Langue de Chat series, reflect Hokkaido’s essence and are perfect gifts wrapped in attractive packaging, creating a delightful experience for both giver and receiver.