Connor McDavid Joins BetMGM to Promote Responsible Gambling with Humor
In an innovative move to promote responsible gambling, BetMGM, a leader in sports betting and iGaming, has enlisted the talents of NHL superstar Connor McDavid. The latest television commercial, titled "Mullet Over," features McDavid, the three-time Hart Memorial Trophy winner, collaborating with former NHL player and actor Terry Ryan. The aim of this campaign is to emphasize the significance of responsible gambling while also adding a light-hearted touch to the conversation.
Launched recently, the "Mullet Over" ad is being broadcast across various platforms in the United States and Canada. It serves to inform customers about the responsible gambling tools available in the BetMGM app, effectively blending humor with a serious message. Directed by the New York-based creative agency CAPE, the ad highlights a unique hockey-themed hairstyle, bringing a fun element to a vital discussion.
In a post shared on his social media, McDavid reiterated that maintaining mindful practices when gambling is essential. He stated, "Filming the 'Mullet Over' commercial with Terry was an enjoyable opportunity to merge hockey humor with a significant message. It's crucial to stay in control, and BetMGM's tools and resources support customers in doing just that."
One of the standout features of BetMGM’s approach to responsible gambling is its range of in-app tools that allow users to set limits on their spending and time spent gambling. Additionally, BetMGM integrates GameSense®, an educational program designed to promote responsible gambling behaviors. Developed and licensed by the British Columbia Lottery Corporation, GameSense is accessible throughout BetMGM’s app and their casino properties nationwide, equipping players with essential strategies and resources for a safe gambling experience.
Richard Taylor, BetMGM's Director of Responsible Gambling, expressed enthusiasm about the new campaign: "Our collaboration with Connor and Terry enhances our ongoing commitment to deliver an engaging and memorable message about responsible gambling. We constantly strive for creative methods to reach our audience, encouraging them to 'mull it over' before they place a bet."
This recent effort with McDavid builds on the momentum from the previous campaign titled "Carried Away," which significantly increased the use of BetMGM’s responsible gambling tools. The prior ad saw remarkable results, including a 38% year-over-year increase in the number of players in Ontario utilizing deposit limits and a staggering 55% increase in those using stake limits.
Since making his NHL debut in 2016, McDavid has made a notable impact in professional hockey. By becoming the youngest captain in the league at just 19 years old, he also amassed accolades such as the Art Ross Trophy, Hart Memorial Trophy, and Ted Lindsay Award, all within his debut season. As a brand ambassador for BetMGM since March 2022, his influence in promoting responsible gambling is significant and well-received.
Meanwhile, Terry Ryan, a former first-round NHL draft pick, has transitioned successfully into acting and is making waves in the entertainment industry. Known for his storytelling skills, he has authored a best-selling memoir and frequently appears on popular hockey podcasts.
For those interested in learning more about BetMGM's offerings and responsible gambling resources, following @BetMGM on social media is encouraged. The commitment to responsible gambling is paramount, as evident in the heart of this new campaign featuring two notable figures from the hockey world.
If gambling becomes a concern for you or someone you know, resources and support are readily available. In the U.S., you can reach out to the national helpline at 1-800-GAMBLER or the corresponding helplines for your state. Always remember that gambling should be an enjoyable experience, and it is essential to play responsibly. For more information, visit BetMGM’s official website.
Launched recently, the "Mullet Over" ad is being broadcast across various platforms in the United States and Canada. It serves to inform customers about the responsible gambling tools available in the BetMGM app, effectively blending humor with a serious message. Directed by the New York-based creative agency CAPE, the ad highlights a unique hockey-themed hairstyle, bringing a fun element to a vital discussion.
In a post shared on his social media, McDavid reiterated that maintaining mindful practices when gambling is essential. He stated, "Filming the 'Mullet Over' commercial with Terry was an enjoyable opportunity to merge hockey humor with a significant message. It's crucial to stay in control, and BetMGM's tools and resources support customers in doing just that."
One of the standout features of BetMGM’s approach to responsible gambling is its range of in-app tools that allow users to set limits on their spending and time spent gambling. Additionally, BetMGM integrates GameSense®, an educational program designed to promote responsible gambling behaviors. Developed and licensed by the British Columbia Lottery Corporation, GameSense is accessible throughout BetMGM’s app and their casino properties nationwide, equipping players with essential strategies and resources for a safe gambling experience.
Richard Taylor, BetMGM's Director of Responsible Gambling, expressed enthusiasm about the new campaign: "Our collaboration with Connor and Terry enhances our ongoing commitment to deliver an engaging and memorable message about responsible gambling. We constantly strive for creative methods to reach our audience, encouraging them to 'mull it over' before they place a bet."
This recent effort with McDavid builds on the momentum from the previous campaign titled "Carried Away," which significantly increased the use of BetMGM’s responsible gambling tools. The prior ad saw remarkable results, including a 38% year-over-year increase in the number of players in Ontario utilizing deposit limits and a staggering 55% increase in those using stake limits.
Since making his NHL debut in 2016, McDavid has made a notable impact in professional hockey. By becoming the youngest captain in the league at just 19 years old, he also amassed accolades such as the Art Ross Trophy, Hart Memorial Trophy, and Ted Lindsay Award, all within his debut season. As a brand ambassador for BetMGM since March 2022, his influence in promoting responsible gambling is significant and well-received.
Meanwhile, Terry Ryan, a former first-round NHL draft pick, has transitioned successfully into acting and is making waves in the entertainment industry. Known for his storytelling skills, he has authored a best-selling memoir and frequently appears on popular hockey podcasts.
For those interested in learning more about BetMGM's offerings and responsible gambling resources, following @BetMGM on social media is encouraged. The commitment to responsible gambling is paramount, as evident in the heart of this new campaign featuring two notable figures from the hockey world.
If gambling becomes a concern for you or someone you know, resources and support are readily available. In the U.S., you can reach out to the national helpline at 1-800-GAMBLER or the corresponding helplines for your state. Always remember that gambling should be an enjoyable experience, and it is essential to play responsibly. For more information, visit BetMGM’s official website.
Topics Entertainment & Media）
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