atmos Teams Up with Hideyoshi for 'Hydra'
In a vibrant celebration of hip-hop and sneaker culture, atmos has unveiled its latest collaboration featuring Tokyo-based rapper Hideyoshi. This project includes an original track, an engaging visual aesthetic, and a stunning music video for the new single titled
'Hydra', which coincides with the launch of the
ZX 8000 G-SNK 'Hydra', part of the exclusive atmos x adidas Originals series.
Originally launched in September 2025, the '
ZX 8000 G-SNK 'Hydra'' is the 11th installment in a unique partnership between atmos and adidas Originals that dates back to 2010. This particular sneaker is heavily inspired by the Greek mythological creature known for its regenerative abilities, and the vibrant colors used in its design reflect the essence of both mythology and Hideyoshi's artistic style.
Scheduled for release on November 5, 2025, at midnight, the track will be available across various music platforms, allowing fans and sneakerheads alike to dive deep into the electrifying world of Hideyoshi's music. The official link for the track can be found at
LinkCore.
But that's not all; on the same day at 8 PM, viewers can immerse themselves in the original music video set against the backdrop of the newly renovated
atmos SHIBUYA and the vibrant streets of Shibuya, bringing to life the rich atmosphere of
Tokyo. The music video is available on
YouTube.
About the ZX 8000 G-SNK 'Hydra'
The ZX series has a rich history, with the original
ZX 8000 model serving as a turning point in running shoe technology. This model incorporates the world's first
Torsion System for enhanced stability in running, and it continues to represent
adidas Originals' high-quality sneaker production. The 'Hydra' edition maintains the classic attributes such as the
GLOW IN THE DARK-SNAKE patterns and reflective elements while revitalizing the design with a unique color palette inspired by the
ZX 9000 OG.
Hideyoshi's Musical Journey
Hideyoshi has carved a niche for himself in the Tokyo music scene as the face of
Tokyo Young Vision. Following the release of his first EP,
'Never Be the Same,' he has gained widespread acclaim, collaborating with popular artists and seamlessly bridging the indie and major music worlds. His mixtape
'Dead End Adventure' saw tracks like
'Majinahanashi' racking up over 10 million views, turning him into a sensation both domestically and internationally. His new album
'Resurrection' and subsequent tours have only solidified his standing in the music industry, making him a versatile artist committed to global outreach.
About atmos and adidas Originals
Established in 2000 in Harajuku, atmos has become synonymous with sneaker culture in Tokyo, focusing on exclusive collaborations and groundbreaking designs. With a mission to embody the spirit of the atmosphere in its stores, atmos offers a unique shopping experience that celebrates fashion and functionality.
On the other hand,
adidas Originals was founded in 2001, drawing inspiration from the brand's rich sporting heritage. It pushes the limits of creativity, continuously evolving its product lineup to resonate with modern youth culture. By supporting creative individuals, adidas Originals remains a pioneer in the sportswear industry, staying relevant and influential.
With the launch of the 'Hydra' project, atmos and Hideyoshi are poised to make waves in both the music and sneaker communities, representing a fusion of artistic expression and innovative design.