AITO Unveils New Luxury Concept at IAA MOBILITY 2025 with Advanced Electric Vehicles

Introduction

At the IAA MOBILITY 2025 event held in Munich, AITO, a brand under the SERES Group renowned for its high-end intelligent electric vehicles, showcased its latest offerings with a strong emphasis on redefining luxury in the era of smart technology. This launch featured the globally debuting models AITO 9, AITO 7, and AITO 5 tailored specifically for the Middle Eastern markets, illustrating AITO's commitment to innovation and user experience.

The New Luxury Defined

"New luxury" is characterized by advanced technology and exceptional user experiences, a concept that AITO strives to perfect in its product lineup. The recent models not only elevate driving standards but also integrate eco-friendly energy sources, reinforcing AITO's dedication to sustainability and reducing carbon footprints.

AITO is redefining what luxury means in the automotive world by creating vehicles that provide seamless connectivity, superior comfort, and cutting-edge performance. The all-new range promises to deliver a unique travel atmosphere that the brand refers to as the 'new luxury', where every aspect of the user experience is tailored to meet the high expectations of modern consumers.

Globalization Strategy

AITO's long-term globalization plans are well underway. The commitment to diversifying its product offerings, including high-class vehicles powered by alternative energy sources—both fully electric and those employing range-extending technologies—reflects a strategic approach to expanding its reach and appeal across different markets.

The brand's recent launch in the Middle Eastern market marks a significant milestone, as it positions AITO to fully explore and adapt to local automotive needs while maintaining a global perspective. Each model has been specifically designed to meet regional demands, including the integration of a trilingual intelligent cockpit supporting Chinese, English, and Arabic languages, which enhances user engagement within the local digital ecosystem.

Advanced Technologies

In addition to the models themselves, AITO unveiled cutting-edge solutions such as the latest 5th generation SERES range-extending system, which ensures high power and efficiency while maintaining compactness and quiet operation. This innovative approach to range extension is integral to fulfilling consumer expectations in various driving conditions, particularly in the variable climate of the Middle East.

Significantly, the models designed for this market will undergo rigorous testing in extreme conditions, ensuring robustness and reliability for consumers who demand performance without compromise. The vehicles have already received necessary certifications for sale in the United Arab Emirates and are set to launch soon.

Market Performance

Since its inception in December 2021, AITO has seen robust sales in China, exceeding 770,000 units across its four models, with the AITO 9 leading the luxury SUV segment. With over 230,000 units sold, this model has maintained its status as a top contender in its category for 17 consecutive months, priced competitively within the luxury segment.

Such performance further emphasizes AITO's successful implementation of advanced driving assistance technologies, which have garnered high acclaim in the Chinese market. By the end of August 2025, drivers using these intelligent features had collectively driven over 3.45 billion kilometers, showcasing the brand's commitment to quality and user satisfaction.

Future Plans

As part of its international strategy, AITO plans to establish a subsidiary in the UAE to introduce its full model range incrementally. This effort will be supported by locally tailored service teams designed to build trust and optimize customer experiences. Plans are also in place to set up a local supply chain, featuring a central warehouse in Dubai to ensure efficient order fulfillment and comprehensive after-sales support.

By addressing regional needs and preferences, AITO aspires to become a truly glocal enterprise, harmonizing local specificity with global brand identity.

Conclusion

AITO's presence at IAA MOBILITY 2025 not only signals a significant step towards redefining luxury in intelligent transportation but is also a testament to the brand’s innovative spirit and forward-thinking strategies. Their unveiling of cutting-edge electric vehicles alongside advanced technologies promises to deliver unique driving experiences that embody the essence of the 'new luxury'. From premium features to sustainable practices, AITO is well-positioned to lead in the market of smart vehicles for years to come.

Join AITO at booth D40 in Hall B3 from September 8 to 12, 2025, to explore the future of intelligent transportation!