Peyton Manning Returns as 'Motivatin' Manning' for Nationwide's New Campaign

Peyton Manning Returns as 'Motivatin' Manning'

As the anticipation builds for the 2025 NFL season, Nationwide has released its latest advertising campaign featuring the iconic football star, Peyton Manning. The new creative spot, titled 'Motivatin' Manning,' showcases Manning stepping into the role of a motivational speaker, ready to inspire viewers with his unique blend of charm and wit.

Manning's character in the ad promotes not only insurance but also highlights Nationwide's extensive financial services. He underscores the firm belief that everyone possesses the potential for greatness, tapping into a common theme of aspiration and self-empowerment.

A Fun Transition from Athlete to Motivator

The latest persona is not an isolated creation; rather, it’s an evolution of Manning’s previous roles as 'Paintin' Manning,' 'Debatin' Manning,' and 'Calculatin' Manning.' With a headset mic replacing his football helmet, Manning presents a lighter side, reminding audiences that while he once threw footballs, he now encourages others to harness their own potential through Nationwide’s offerings.

Ann Bair, Nationwide’s Executive Vice President and Chief Marketing Officer, expressed enthusiasm about this campaign. She noted, “Peyton Manning's unique style and comic delivery are on full display in this latest ad. More importantly, Motivatin' Manning continues to highlight with consumers that Nationwide is not only a leading insurance company, but we also are one of America's largest financial services companies as well.”

Debut During NFL Kickoff

The ad makes its premiere during the NFL Kickoff game on September 4, 2025, prominently featuring Manning at the forefront as America’s football fans gear up for the annual season opener. The kickoff matchup, a fierce showdown between the Philadelphia Eagles—the reigning Super Bowl champions—and the historic Dallas Cowboys, provides the perfect backdrop for Manning's motivational message.

Fans can anticipate seeing more segments with 'Motivatin' Manning' throughout the season, alongside special appearances from Saquon Barkley, the NFL All-Pro running back and previous AP Offensive Player of the Year. This partnership is poised to engage viewers on multiple fronts, simultaneously promoting the brand while entertaining fans.

Nationwide’s Long-standing NFL Partnership

Since 2014, Nationwide has held the distinguished title of official sponsor of the National Football League, marking them as the key partner for various insurance products, including auto, business, life, and home insurance. The partnership solidified Nationwide's position as a trusted entity in financial services, further emphasizing its role as a sponsor for iconic events such as the Walter Payton NFL Man of the Year Award.

As a Fortune 100 company based in Columbus, Ohio, Nationwide stands robustly within the financial industry. Offering a broad spectrum of products and services, the company is rated A+ by Standard & Poor's, underscoring its reliability and innovative customer-centric approach.

For those interested in viewing the complete playlist of the 'So Much More' ads featuring both Manning and Barkley, they can be accessed on Nationwide's official YouTube channel.

In conclusion, 'Motivatin' Manning' is not merely a clever use of Peyton Manning's fame but a reminder that within all of us lies the capability to achieve greatness, particularly when supported by leading financial services. This campaign reaffirms Nationwide’s commitment to impacting lives positively while ensuring that audiences remember them for much more than just insurance.