Reviving Sales During the Rainy Season: Rebake's Innovative Campaign to Reduce Bread Waste

Tackling Bread Waste: Rebake's Rainy Season Campaign

As the rainy season approaches in Japan, bakeries experience an unfortunate increase in leftover bread, commonly referred to as 'loss bread.' Rebake, a prominent online platform dedicated to alleviating food waste, has stepped up with an innovative campaign designed to connect surplus bread from bakeries to eager customers.

What is the Rainy Season Campaign?

Rebake's Rainy Season Campaign consists of two main initiatives that aim to reduce food waste while providing great deals on quality bread:

1. The Express Bulk Set

Recognizing the challenges faced by bakeries during this period, Rebake has introduced an 'Express Bulk Set' allowing customers to order over 40 pieces of assorted bread at a discounted rate. Once the campaign kicks off, customers can reserve their bulk set on the Rebake website. As bakeries across the country generate loss bread, these bulk orders will be shipped swiftly, often within five days. This upgrade from last year’s basic offering guarantees that customers receive a delightful surprise assortment of bread while supporting local bakeries.

Last year’s launch of this idea saw immediate success, with stock depleting on the very first day. The current iteration aims to retain that excitement and quick delivery, making it a hit among bread enthusiasts.

2. Exclusive Rainy Season Sale

Alongside the bulk set, Rebake will be initiating a Rainy Season Sale where multiple participating bakeries will offer their products at special prices. This initiative invites not only loyal customers but also newcomers curious about loss bread to partake in this limited-time offer. Running from June 9 to June 15, this sale opens the doors for diverse consumers to experience the deliciousness of bread they may not have otherwise tried.

The Bread Waste Dilemma

During the months of May and June, it’s reported that the volume of loss bread increases to 1.4 times higher than usual. With more than a thousand partner bakeries registered on Rebake's platform, over 90% actively sell loss bread. These bakeries often express the emotional and financial burden incurred from having to dispose of unsold products. Bread loss occurs significantly due to weather conditions, impacting sales and creating a cycle of waste that Rebake seeks to combat.

The campaign's backbone lies in its mission: by redistributing surplus bread to eager consumers, Rebake aims to lessen the environmental impact while providing bakeries with an avenue to increase their revenue amidst challenging seasonal dynamics.

About Rebake

Rebake is a leading online platform in Japan focused on reducing bread waste by connecting consumers with quality products that would otherwise go to waste. By supporting bakeries and encouraging consumers to purchase loss bread, Rebake not only helps save delicious baked goods but also contributes to the broader issue of food waste. Customers get to enjoy unique bread options from across Japan while making a positive environmental impact.

Bakeries involved in Rebake benefit from reduced psychological stress associated with waste and gain the satisfaction of having their products enjoyed by happy customers.

Rebake operates under the core philosophy of contributing towards a sustainable society by reducing food waste, advocating for both bakeries and consumers in this mission.

For more information about their initiatives:

Company Overview

Rebake is operated by Quagga LLC, focusing on innovative services that engage with food waste reduction, gluten-free subscription services, and food consulting. Founded in August 2018, Rebake aims to create sustainable solutions for bread waste while empowering local bakers across Japan. Their headquarters are located in Sumida City, Tokyo.