HEY! Mrs ROSE Unveils its First Popup Shop at BEAMS Street Umeda

Exciting New Popup Shop at BEAMS Street Umeda

Fashion brand HEY! Mrs ROSE, operated by Casselini, is thrilled to announce its first-ever popup shop at BEAMS Street Umeda. This limited-time venture runs from April 24 to May 6, 2026. The shop will feature a spectacular array of items, highlighting the latest Spring/Summer 2026 collection alongside beloved classics and archived products.

A Playful and Creative Collection

The popup invites fashion enthusiasts to explore a vibrant selection of bags, charms, and much more. Among the standout items are exclusive Ray BEAMS collaborations, particularly the whimsical cami tops that showcase the brand's humorous spirit and playful aesthetics.

Featured Items

1. HEY! Seal Print Cami SP
- Price: ¥7,920 (tax included)
- Colors Available: WHITE, BLACK (Ray BEAMS exclusive), GLAY (HEY! Mrs ROSE exclusive)
This fun cami, reminiscent of childhood treasures adorned with stickers and rhinestones, features cheeky designs of bananas, aliens, and hamsters, topped off with a sparkly, vintage-style print.

2. HEY! Bear Lace Cami SP
- Price: ¥7,920 (tax included)
- Colors Available: WHITE, BLUE (Ray BEAMS exclusive)
This cami creatively blends delicate lace with fierce bear motifs, embodying a playful contradiction. The intricate design features a cute yet aggressive bear amidst flames and lightning, further embellished with eye-catching rhinestones.

The collection also includes fashionable bags such as the Parody Sports BAG and Overlap Boston, both priced at ¥14,300, alongside affordable options like the Mesh Backpack for ¥8,800 and other fashionable pieces that showcase the spirit of the brand.

Event Details

- Date: April 24 (Fri) to May 6 (Wed), 2026
- Venue: BEAMS Street Umeda
- Address: 5-15 Kakudacho, Kita Ward, Osaka, 530-0017, Japan
- Hours: 11:00 AM to 9:00 PM
- Contact Number: 06-6366-3695

Join the excitement and indulge in an opportunity to immerse yourself in this whimsical world! Don't miss out on the chance to experience the unique perspective of HEY! Mrs ROSE, a fictional character who loves travel and vintage treasures. The brand cleverly merges past inspirations with a modern flair to create a captivating collection.

For more details, follow the official Ray BEAMS Instagram and BEAMS Street Umeda Instagram.

Discover More About HEY! Mrs ROSE

Available online at the official site and follow HEY! Mrs ROSE on Instagram for up-to-date fashion news.

Visit Casselini's Harajuku Store too, located at 5-27-8 Jingumae, Shibuya, Tokyo 150-0001, and catch their Instagram page for updates!