Jeep® Brand and Universal Pictures Unveil New Jurassic World Marketing Campaign
This summer, the Jeep® brand is back in action with a newly launched marketing campaign in celebration of Universal Pictures and Amblin Entertainment's latest film, 'Jurassic World Rebirth,' set to hit theaters on July 2, 2025. The partnership has a strong history, having thrilled audiences for over three decades with a franchise that has garnered more than $6 billion globally. The new campaign features a captivating commercial where the iconic Jeep Wrangler faces off against various dinosaurs including Velociraptors, Tyrannosauruses, and Spinosauruses. Viewers can expect to see an unprecedented seven dinosaur species showcased in this advertisement, marking the largest variety of dinosaurs seen in a Jeep co-branded Jurassic spot to date.
This 360-degree marketing approach includes a long-form video premiering on social media platforms like Instagram, Facebook, and TikTok, ensuring the wide reach of the campaign. Additionally, a snappy 30-second version will air on television, making it accessible to a broader audience. Supporting this initiative, a billboard in Times Square will feature the majestic Quetzalcoatlus soaring above the rugged Jeep Wrangler, creating a vivid and memorable visual.
The excitement doesn't stop with social media. Over 2,000 U.S. dealerships will be part of this campaign, equipped with point-of-sale kits that will include promotional materials such as posters, dinosaur egg mirror hangers, and dinosaur claw and footprint decals, further enhancing the interactive experience for prospective customers. At the global press tour's kickoff in Mexico City at CCXP, a Jeep Wrangler 4xe made an impressive entrance on stage, introducing the film to the audience with style.
Beyond just a commercial, this partnership leans into the nostalgia of the original 'Jurassic Park' film, where Dr. Ian Malcolm famously escaped danger while riding in a 1992 Jeep Wrangler. For this campaign, a unique Jurassic badge has been designed by the Jeep brand under the theme 'Jurassic Trail Rated,' symbolizing that the Wrangler has all the capabilities necessary to tackle adventures in a prehistoric world. This exclusive badge will be available in limited quantities for fans.
Olivier Francois, global CMO of Stellantis, expressed the excitement surrounding the partnership, emphasizing how both the Jeep brand and the Jurassic film series represent adventure and possibility. Jeep CEO, Bob Broderdorf, chimes in, highlighting how when danger calls, nothing rivals the off-road capability of a Jeep 4x4.
As for the actual film, 'Jurassic World Rebirth', it pushes the boundaries of the well-loved franchise with a new story arc three years after the last trilogy. Delving into an island research facility where dangers lurk, this thrilling cinematic adventure features action stars such as Scarlett Johansson and Mahershala Ali among others. With expert operations conducted by creative minds behind blockbusters, audiences can expect intricate visuals and compelling storytelling.
In conclusion, Jeep's innovative marketing campaign for 'Jurassic World Rebirth' is not only designed to promote the film but to engage a community of consumers passionate about adventure—making it clear that this partnership is one for the ages. As we await the film's release, fans can look forward to Jeep-branded Jurassic merchandise soon hitting the shelves, rounding out this monumental collaboration beautifully.
This 360-degree marketing approach includes a long-form video premiering on social media platforms like Instagram, Facebook, and TikTok, ensuring the wide reach of the campaign. Additionally, a snappy 30-second version will air on television, making it accessible to a broader audience. Supporting this initiative, a billboard in Times Square will feature the majestic Quetzalcoatlus soaring above the rugged Jeep Wrangler, creating a vivid and memorable visual.
The excitement doesn't stop with social media. Over 2,000 U.S. dealerships will be part of this campaign, equipped with point-of-sale kits that will include promotional materials such as posters, dinosaur egg mirror hangers, and dinosaur claw and footprint decals, further enhancing the interactive experience for prospective customers. At the global press tour's kickoff in Mexico City at CCXP, a Jeep Wrangler 4xe made an impressive entrance on stage, introducing the film to the audience with style.
Beyond just a commercial, this partnership leans into the nostalgia of the original 'Jurassic Park' film, where Dr. Ian Malcolm famously escaped danger while riding in a 1992 Jeep Wrangler. For this campaign, a unique Jurassic badge has been designed by the Jeep brand under the theme 'Jurassic Trail Rated,' symbolizing that the Wrangler has all the capabilities necessary to tackle adventures in a prehistoric world. This exclusive badge will be available in limited quantities for fans.
Olivier Francois, global CMO of Stellantis, expressed the excitement surrounding the partnership, emphasizing how both the Jeep brand and the Jurassic film series represent adventure and possibility. Jeep CEO, Bob Broderdorf, chimes in, highlighting how when danger calls, nothing rivals the off-road capability of a Jeep 4x4.
As for the actual film, 'Jurassic World Rebirth', it pushes the boundaries of the well-loved franchise with a new story arc three years after the last trilogy. Delving into an island research facility where dangers lurk, this thrilling cinematic adventure features action stars such as Scarlett Johansson and Mahershala Ali among others. With expert operations conducted by creative minds behind blockbusters, audiences can expect intricate visuals and compelling storytelling.
In conclusion, Jeep's innovative marketing campaign for 'Jurassic World Rebirth' is not only designed to promote the film but to engage a community of consumers passionate about adventure—making it clear that this partnership is one for the ages. As we await the film's release, fans can look forward to Jeep-branded Jurassic merchandise soon hitting the shelves, rounding out this monumental collaboration beautifully.
Topics Entertainment & Media）
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