#Japan #Tokyo #TikTok Live #NAC #Liver Dream Festival

An Epic New Stage in TikTok Live

The landscape of TikTok LIVE has recently witnessed the dawn of a thrilling new chapter with the emergence of the Liver Dream Festival vol.1. Hosted by NAC, in collaboration with the popular talent agencies Sanipuri and One Live, this landmark event took place on January 24 and 25, 2025, at SEL OCTAGON TOKYO in Roppongi. This festival was the first-ever offline contest featuring a face-off among different talent agencies.

A Visionary Behind the Event

The brainchild of this unique festival is none other than Prince Kōya, a top TikTok LIVE streamer, known for his monumental achievement of surpassing 1.8 billion yen in viewer donations over a year, marking a record that many aspire to reach. With a deep understanding of the industry’s evolution, Kōya participated in the event’s planning and execution, driven by a vision to create a dream platform for the next generation of live-streamers. He recognized the challenges that lay ahead and sought to inspire fresher talent through this remarkable project.

Purpose of the Event

The Liver Dream Festival vol.1 was not just about competing to win; it aimed to shift the focus toward individual streamers and elevate live broadcasts as a form of entertainment. The objective was to rejuvenate a live-streaming ecosystem that had begun to feel monotonous, by blending online interaction with offline experiences, thus crafting a thrillingly new way to engage with live content. The festival was designed to propel the industry forward, emphasizing entertainment over merely competitive aspects.

A Historic Two-Day Showdown

For two continuous days, the festival set a precedent as the first-ever talent agency competition in the realm of live streaming. The contests featured categories such as Rookie of the Year, Women’s Division, Tournament Category, and Doubles Battles. Additionally, an intense Upset Battle concept added more excitement to the atmosphere, where lesser-known talents challenged established figures. What made this event unique was not just the scoring based on victories, but the inclusion of entertainment points awarded for the overall engagement and creativity, recognizing not only the strength of participants but also their ability to captivate audiences. Victors would furthermore enjoy perks such as prominent advertising spaces in urban areas, amplifying the journey towards success for emerging talents.

Celebrating the Winners

After an exhilarating series of contests, Sanipuri emerged victorious at the Liver Dream Festival vol.1. Their collective passion, teamwork among streamers, and unmatched entertainment appeal contributed to their triumph, securing their place as the inaugural champions. The atmosphere was electric with excitement as they celebrated, setting a high bar for future competitions.

Outstanding Response and Reach

Despite being an offline event, the festival garnered tremendous online attention. It recorded over 500,000 total viewers and about 10,000 simultaneous streams. These remarkable figures illustrate the growing potential of hybrid events that merge TikTok LIVE’s dynamic nature with traditional offline experiences, proving there’s ample room for innovation.

Looking Ahead

The Liver Dream Festival stands as a platform where streamers can share their dreams, take bold challenges and shine brightly. This festival is not a one-off event; preparations for the next edition are already underway, with aims to scale up both in size and execution. Enhancements in scale, production quality, and more participants are anticipated. Event sponsors are also being sought for the upcoming gatherings, offering businesses a unique opportunity to engage with TikTok LIVE’s immense audience and the compelling experiences that offline events deliver.

Interested companies or organizations are encouraged to reach out through the provided contact details.

Contact Information:
Live streaming can be more dynamic, heated, and capable of stirring emotions. This festival is envisioned as a launchpad for a new entertainment culture where streamers take center stage, and we will continue striving to foster this vibrant community.

About NAC

• - Company Name: NAC Corp.
• - Business Domains: Video production, SNS management, advertisement services, talent management, media operations, and live commerce.
• - Representative: Taisuke Ueda
• - Location: 12-21 Yotsuya Sakacho, Shinjuku-ku, Tokyo, 160-0002
• - Website: NAC Official Website