HONGQI Launches Its 'Shared-Value Mobility Union' at Auto Shanghai 2025
On April 23, 2025, the 21st edition of the Auto Show in Shanghai officially commenced, marking a significant milestone in the automotive industry. On this auspicious day, HONGQI, a luxury automotive brand renowned for its commitment to innovation and quality, held a press conference to unveil its ambitious vision of establishing a 'Shared-Value Mobility Union' alongside its users and partners.
At the press conference, executives from HONGQI, including Liu Yigong, the General Manager of China FAW Group Co., Ltd. and Chairman of HONGQI Operations Committee, shared significant updates about the brand's international expansion and highlighted the impressive growth of HONGQI’s overseas sales, which have doubled for the fourth consecutive year. Liu emphasized the importance of collaboration in creating a thriving ecosystem that marries luxury and sustainability, encapsulated by the brand’s philosophy of 'Harmonizing All Creations'.
The event also showcased HONGQI's latest vehicle models, including the EH5, EHS5, and the flagship GUOYA. The EH5 and EHS5 represent the latest additions to HONGQI’s expanding portfolio of new energy vehicles, further building on the earlier successes of the EH7 and EHS7 in international markets. The GUOYA, embodying the essence of 'New Global Luxury', is set to make a grand debut at the 2024 Goodwood Festival of Speed and the Paris Motor Show, promising an extraordinary driving experience that resonates with eco-conscious consumers.
In addition to unveiling new products, HONGQI announced an important partnership with the European fabric brand SCABAL during the event, recognizing their collaboration since 2024 with the presentation of the 'HONGQI Alliance Medal'. This marks a notable intersection of Chinese automotive innovation with European luxury, showcasing the possibilities that arise from global partnerships in the automotive sector.
Adding a personal touch to the event, Joyce Jonathan, the first global user of the EHS7, graced the occasion with an enchanting performance, expressing her admiration for HONGQI. Her presence highlighted the brand's commitment to community engagement and user appreciation, reinforcing the bond between HONGQI and its customers.
In an era where the global automotive landscape is rapidly shifting, HONGQI is taking proactive steps to foster collaboration, innovate solutions, and strengthen the presence of Chinese brands on the international stage. The 'Shared-Value Mobility Union' is not just a vision; it’s a comprehensive approach aimed at co-creating value for all stakeholders involved—users, partners, and communities alike. Looking ahead, HONGQI is poised to leverage superior products, a vibrant brand ethos, and innovative collaborations to pave the way for a bright and sustainable future in mobility, reaffirming its commitment to serving the world with excellence.
HONGQI is dedicated to ensuring that all its efforts culminate in meaningful connections and exceptional experiences for its users. Through this initiative, the brand aspires to lead the international automotive industry into a new era, where luxury meets responsibility, and innovation drives sustainability. With its eyes firmly set on the future, HONGQI invites everyone to join in shaping a mobility experience that is not only luxe but also profoundly impactful, saying, 'HONGQI, for the world!'
At the press conference, executives from HONGQI, including Liu Yigong, the General Manager of China FAW Group Co., Ltd. and Chairman of HONGQI Operations Committee, shared significant updates about the brand's international expansion and highlighted the impressive growth of HONGQI’s overseas sales, which have doubled for the fourth consecutive year. Liu emphasized the importance of collaboration in creating a thriving ecosystem that marries luxury and sustainability, encapsulated by the brand’s philosophy of 'Harmonizing All Creations'.
The event also showcased HONGQI's latest vehicle models, including the EH5, EHS5, and the flagship GUOYA. The EH5 and EHS5 represent the latest additions to HONGQI’s expanding portfolio of new energy vehicles, further building on the earlier successes of the EH7 and EHS7 in international markets. The GUOYA, embodying the essence of 'New Global Luxury', is set to make a grand debut at the 2024 Goodwood Festival of Speed and the Paris Motor Show, promising an extraordinary driving experience that resonates with eco-conscious consumers.
In addition to unveiling new products, HONGQI announced an important partnership with the European fabric brand SCABAL during the event, recognizing their collaboration since 2024 with the presentation of the 'HONGQI Alliance Medal'. This marks a notable intersection of Chinese automotive innovation with European luxury, showcasing the possibilities that arise from global partnerships in the automotive sector.
Adding a personal touch to the event, Joyce Jonathan, the first global user of the EHS7, graced the occasion with an enchanting performance, expressing her admiration for HONGQI. Her presence highlighted the brand's commitment to community engagement and user appreciation, reinforcing the bond between HONGQI and its customers.
In an era where the global automotive landscape is rapidly shifting, HONGQI is taking proactive steps to foster collaboration, innovate solutions, and strengthen the presence of Chinese brands on the international stage. The 'Shared-Value Mobility Union' is not just a vision; it’s a comprehensive approach aimed at co-creating value for all stakeholders involved—users, partners, and communities alike. Looking ahead, HONGQI is poised to leverage superior products, a vibrant brand ethos, and innovative collaborations to pave the way for a bright and sustainable future in mobility, reaffirming its commitment to serving the world with excellence.
HONGQI is dedicated to ensuring that all its efforts culminate in meaningful connections and exceptional experiences for its users. Through this initiative, the brand aspires to lead the international automotive industry into a new era, where luxury meets responsibility, and innovation drives sustainability. With its eyes firmly set on the future, HONGQI invites everyone to join in shaping a mobility experience that is not only luxe but also profoundly impactful, saying, 'HONGQI, for the world!'
Topics Auto & Transportation）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.