Penelope Bourbon and FCancer Join Forces for a Meaningful Cause

Penelope Bourbon and FCancer: A Toast to Hope and Change

In an inspiring collaboration, Penelope Bourbon, a rapidly rising name in premium whiskey, has partnered with FCancer, a nonprofit organization transforming the conversation around cancer through prevention, early detection, and support initiatives. This project will unveil two limited-edition whiskey blends, dedicated to making a significant impact in the fight against cancer.

With a remarkable combined donation exceeding $500,000, initiated by Penelope Bourbon and its retail collaborator SharedPour, this partnership stands out. Their shared mission is not just to create quality whiskey but to prompt community engagement and prompt individuals to contribute personally in the fight against cancer. Scheduled for a live fundraising event in October featuring country artist William Beckmann, Penelope Bourbon aims to invite its community into this crucial mission.

Julie Greenbaum, co-founder of FCancer, expressed enthusiasm for the partnership, emphasizing how Penelope Bourbon's ethos aligns with FCancer’s goals. “We're grateful for their generosity,” she remarked, underlining the importance of collaboration in advancing their shared mission.

Over the past three years, Penelope Bourbon has crafted an annual FCancer blend in remembrance of a teammate's loved one lost to cancer. Each release has garnered attention and sold out rapidly. With this year's large-scale commitment to produce two whiskey variants, the brand is amplifying awareness and honoring the memories tied to cancer battles.

Brian Aten, the Tennessee State Manager at Penelope Bourbon, shares a deeply personal connection to this cause. After losing his wife to cancer, Aten emphasized the importance of this release as not only a tribute to those lost but also a support for ongoing battles against the disease. “This release also honors the many still fighting today,” he noted proudly, aligning the brand’s goals with FCancer’s commitment to making a difference.

The two whiskey blends, namely the FCancer blend and a limited quantity of FCancer Barrel Strength bottles, will cater to different palates. The FCancer blend reveals aromas of cracked black pepper, spice, caramel, and citrus zest, leading to flavors of sweet vanilla and lightly roasted nuts. The Barrel Strength, however, is touted for its richer profile of sweet cream, baking spices, and a finish that perfectly harmonizes sweetness and depth.

Founders and creators like Danny Polise, whose dedication helped create this cause, speak passionately about what these blends signify. “The journey began as a tribute to honor a wife lost to cancer and has grown into a cause that resonates with many,” he explains. This emotional connection drives the team at Penelope Bourbon to place more than just whiskey into each bottle; they pour love, respect, and the hope of unity against a common enemy.

Available nationwide starting in September, the FCancer blend will retail at a suggested price of $79.99 per 750ml bottle. The Barrel Strength variant will be higher-priced at $99.99, exclusive for online shoppers via SharedPour.com. Both bottle labels feature QR codes that facilitate additional donations to FCancer's mission.

The launch culminates excitingly at the live fundraising event on October 29, 2025, in Austin, Texas, at the Parlor Room, solidifying community spirit. Tickets are available at LetsFCancer.com, with all ticket sales going directly to supporting FCancer's work.

Through years of dedication and community engagement, FCancer is paving a new path for cancer advocacy. By providing preventive measures, financial assistance, and emotional support, they aim to fill the funding gaps often overlooked in conventional cancer research. This collaboration intends to amplify awareness, educate others, and empower patients facing cancer.

For Penelope Bourbon, this collaboration is not just a marketing strategy; it is a promise to honor memories, uplift survivors, and unite communities in a cause that touches countless lives. With each glass raised, they celebrate resilience and hope in the continued fight against cancer.

About FCancer

FCancer is an organization dedicated to improving health equity, primarily in underserved communities, by supporting preventative care and providing crucial patient resources. Their mission underscores a commitment to tackling issues that often go unaddressed in cancer care, setting the stage for a future where prevention and support take center stage.

About Penelope Bourbon

Founded in 2018, Penelope Bourbon has quickly established itself as a prominent figure in the premium whiskey sphere. They are well-known for their creative craftsmanship, producing award-winning expressions and cocktails that reflect quality and innovation. As part of Luxco's extensive portfolio, they stand out as one of the fastest-growing whiskey brands, continually pushing boundaries in taste and tradition.