#China #Shanghai #HONGQI #Auto Shanghai #Luxury Ecosystem

Hongqi's Ambitious Vision at Auto Shanghai 2025

On April 23, renowned luxury automotive brand Hongqi made a significant announcement during the opening of the 21st Auto Shanghai, unveiling its plans to create a "Shared-Value Mobility Union." This initiative is targeted towards establishing a new luxury ecosystem alongside users and industry partners.

During a press conference dedicated to globalization, Hongqi revealed its ambitious vision, supported by the introduction of several groundbreaking models, including the HONGQI GUOYA, the EH5, and the EHS5. The event marked a significant milestone in Hongqi's ongoing journey towards international expansion and the promotion of sustainable luxury in the automotive industry.

Liu Yigong, General Manager of the China FAW Group Co., Ltd. and Chairman of the Hongqi Operating Committee, expressed gratitude to European partners for their support in Hongqi's global growth. He emphasized the impressive achievement of Hongqi, which has successfully doubled its overseas sales for four consecutive years, reflecting the brand's dedication to its core value: fostering harmony in all creations.

The company aims to construct a shared-value union that enhances brand collaboration, promotes technological inclusivity, and advances the local automotive industry. Liu Changqing, the Deputy Chairman of the FAW Group, noted that this initiative is about achieving mutual growth, co-creation, and win-win situations for all stakeholders involved.

At the press conference, Giles Taylor, Vice President of Global Design and Creative Director for the FAW Group, introduced the latest models: the HONGQI EH5 and EHS5. These vehicles are the newest additions to Hongqi's expanding portfolio of alternative powertrain technologies and are built upon the successes of the EH7 and EHS7 in international markets. The luxurious HONGQI Guoya is positioned to be the crown jewel of the brand's offerings, embodying a new era of luxury that resonates with global audiences. It had previously made its debut at prestigious events such as the Goodwood Festival of Speed 2024 and the Paris Motor Show, generating significant anticipation.

The launch of these models strengthens Hongqi's commitment to providing an enhanced eco-friendly mobility experience and appealing to a broader audience worldwide.

Furthermore, a pivotal moment during the event was the presentation of the "HONGQI Alliance Medal" to the esteemed European textile brand SCABAL. This award represents a significant milestone in their collaboration, showcasing an innovative crossover model for Chinese automobile brands.

Joyce Jonathan, the first global user of the EHS7, also graced the event with her presence, sharing her deep connection with Hongqi through a beautiful song, highlighting the brand's impactful story in the luxury automotive landscape.

As the global automotive industry evolves rapidly, Hongqi is taking proactive steps to enhance collaboration and offer forward-thinking solutions for the international outreach of Chinese brands. Looking ahead, Hongqi envisions creating greater value for global partners, users, and communities through superior products, a more inclusive and dynamic brand presence, and transformative partnerships. Armed with a commitment to a wonderful future for mobility, Hongqi is poised to lead the charge, setting a new standard in the global luxury automotive market.