#United States #New York #OUTFRONT Media #Nick Brien #Michael Barrett

OUTFRONT Media Appoints Nick Brien as CEO

OUTFRONT Media Inc. (NYSE: OUT) has made significant changes to its leadership by naming Nick Brien as Chief Executive Officer, effective immediately. Brien, who had been serving as Interim CEO since February 2025, is well-regarded for his extensive knowledge of the advertising and media industry. His appointment represents a commitment to steering OUTFRONT Media toward a new phase of innovation and growth.

Strengthening Leadership

In addition to appointing Brien, OUTFRONT Media has bolstered its Board of Directors by adding two prominent industry figures: Michael Barrett, CEO of Magnite, and Nicolle Pangis, Vice President of Netflix Advertising for North America. These new members are expected to enhance OUTFRONT's leadership at a crucial time when the company is amplifying its digital transformation and modernizing its operations.

Michael Dominguez, Chairman of the Board, emphasized Brien's leadership capabilities, stating that his experience and focus have brought momentum to OUTFRONT. The guidance from Barrett and Pangis will further enhance the company’s strategy to achieve sustainable growth for its shareholders.

A Vision for Transformation

Nick Brien boasts over 40 years of experience in the global advertising and media landscape. He has a solid background in transforming organizations and driving results for some of the world’s largest brands. Brien expressed his gratitude for the opportunity to lead OUTFRONT Media, focusing on the company's role as a partner to prominent brands and agencies.

In his view, the power of out-of-home advertising remains vital for fostering brand growth and meaningful cultural interactions. As digital continues to dominate the ad landscape, Brien believes that real-life engagements are becoming increasingly essential for building consumer trust and engagement. This perspective guides OUTFRONT’s modernization efforts, including investments in new technology aimed at unlocking growth potential and ensuring long-term value for shareholders.

Board Additions and Their Impact

The inclusion of Nicolle Pangis and Michael Barrett is expected to bring crucial insights into both the supply and demand aspects of media. Pangis, with her extensive experience in advertising technology and data-driven media, leads Netflix’s advertising business in North America. Barrett, on the other hand, heads the largest independent sell-side advertising platform, Magnite, which specializes in CTV (Connected TV), video, and display advertising.

Both leaders are poised to provide strategic guidance in integrating out-of-home inventory with centralized agency planning systems, thus optimizing sales processes and accelerating the digitization of operations. Their expertise will be invaluable as OUTFRONT continues to deepen agency partnerships and enhance client engagement strategies.

Organizational Changes and Future Directions

These developments are part of a broader organizational restructuring initiated by Brien earlier this year, which included the appointment of Jim Norton as Chief Revenue Officer, Enterprise, and Mark Bonanni as Chief Revenue Officer, Commercial. These changes are designed to sharpen focus on delivering results for advertisers across the nation.

As OUTFRONT Media evolves, its innovative approach aims to transform public spaces into vibrant platforms for creativity and cultural relevance. Utilizing a nationwide network of billboards, digital displays, and transit systems, OUTFRONT turns creativity into impactful real-world experiences. The company’s in-house agency, OUTFRONT STUDIOS, along with its award-winning innovation team, XLabs, emphasizes standout storytelling through cutting-edge AI and data technology.

In conclusion, OUTFRONT Media's leadership changes reflect a strategic effort to enhance its operational effectiveness and drive growth amidst an increasingly complex advertising landscape. With Nick Brien at the helm and a strengthened board, OUTFRONT is poised to define a new era of out-of-home marketing, focusing on real-life interactions that resonate with consumers. This commitment to modernizing and expanding its offerings will undoubtedly solidify OUTFRONT’s position as a key player in the advertising space for years to come.