#USA #Miami #Lionel Messi #Hard Rock Cafe #WE PLAY TOGETHER

Hard Rock Cafe Celebrates the Beautiful Game

Hard Rock Cafe has teamed up with soccer superstar Lionel Messi to launch a limited-edition merchandise collection just in time for one of the year's most exciting soccer tournaments. This initiative is part of their vibrant campaign titled “WE PLAY TOGETHER”, aimed at enhancing the experience for soccer fans across the globe.

From now until July 14, various Hard Rock Cafe locations worldwide will offer exclusive Messi-themed merchandise, along with special bundle deals and local watch parties to bring fans together. This collection is designed for those who live and breathe soccer, allowing them to root for their favorite teams in true Hard Rock style.

Exciting Merchandise and Special Offers

Lionel Messi expressed his enthusiasm for the collaboration, stating, “It's always exciting to begin a major global tournament and this special new collection with Hard Rock gives fans even more to cheer about.” He took to Instagram to reveal one of the custom t-shirts now available for purchase.

The limited-edition merchandise includes:

• - Custom Messi Tee Shirts: Available in pink and white, featuring Messi's name and jersey number.
• - Soccer-Themed Pilsner Glass: Perfect for celebrating while enjoying the game.

In addition to themed merchandise, Hard Rock Cafe will offer enticing bundle deals, such as:

• - Pick two items for 10% off: Messi Chicken Sandwich + Pilsner Glass or Messi Chicken Sandwich + Messi Tee Shirt.
• - Pick three items for 20% off: Messi Chicken Sandwich + Pilsner Glass + Messi Tee Shirt.

Local Events Bringing Fans Together

During the tournament, certain matches will be showcased at Hard Rock Stadium in Miami, Florida, while Hard Rock Cafes in major cities like Miami, Orlando, and Nashville will host local viewing parties, contests, and giveaways. Fans can look forward to match day specials, including happy hour deals, making it a perfect environment to cheer for their teams.

Featured Menu Items

To complement the merchandise, Hard Rock Cafe has introduced items that celebrate Messi’s culinary roots:

• - Messi Chicken Sandwich: A crispy Milanese-style chicken breast topped with provolone cheese and herbed aioli, inspired by Messi's Argentine heritage.
• - Captain Messi Kids Menu: Includes kid-friendly options such as Messi's X Burger and Messi's Golden Chicken Sandwich, complete with a complimentary toy.

About Hard Rock International

Hard Rock International is well-known globally, boasting a network of venues across nearly 80 countries, including cafes, casinos, and hotels. With a significant collection of music memorabilia, Hard Rock continues to be a favorite destination for dining and entertainment lovers alike. Their Unity™ by Hard Rock global loyalty program is a testament to their commitment to rewarding fans and patrons.

As fans gear up for the tournament, Hard Rock Cafe is poised to create unforgettable memories and experiences, celebrating soccer in style. By combining excellent food, exclusive merchandise, and the camaraderie of fellow fans, the “WE PLAY TOGETHER” campaign stands as a beacon of community and sportsmanship in the world of soccer.

For more information on merchandise and upcoming events, visit shop.hardrock.com.