#Canada #Winnipeg #Gaming #Expansion #Activate

Activate Celebrates 50th Location Opening

On August 6, 2025, Activate, the pioneer in active gaming facilities, proudly revealed the opening of its 50th location, a remarkable milestone that exemplifies the brand's rapid expansion across the globe. Since launching its flagship venue in Winnipeg, Canada, in 2017, Activate has captured the hearts of gamers and fitness enthusiasts alike, highlighting a unique blend of physical activity integrated with digital engagement.

The Vision Behind the Success

Adam Schmidt, Co-Founder and CEO of Activate, expressed his enthusiasm about this landmark achievement, emphasizing that it reflects the team’s unwavering vision to revolutionize the immersive gaming landscape. “Opening our 50th location is more than just a number; it signifies our players’ unwavering support and passion for the Activate experience,” he stated.

The company has quickly branched out, currently operating in 18 states across the U.S. and expanding internationally, with key openings in Dubai, London, and upcoming locations in France, Germany, Norway, and Mexico. With a global community of over 3.9 million players, Activate has set ambitious goals, aiming to launch 200 locations over the next decade.

Innovative Gameplay Experience

Activate distinguishes itself in a competitive leisure market with its innovative gameplay that merges physical exertion with advanced technology. Each facility offers a unique environment where players engage in digital-responsive game rooms. One of the standout experiences includes the viral Mega Grid, where real-time brain and body challenges await.

This cutting-edge approach has propelled Activate to the forefront of the leisure industry, earning it a prestigious position on The Globe and Mail's Top Growing Companies 2024 list with an astounding growth rate of 1,105% over three years. The recent opening in Pembroke Pines, Florida, further reinforces this momentum, contributing to its recognition as the #1 leisure and entertainment brand in the Financial Times' list of The Americas' Fastest Growing Companies for 2025.

Building a Global Community

Activate’s ethos goes beyond gaming; it promotes a healthy lifestyle through cooperative and competitive play. Each location is carefully designed to foster engagement and achievement among players, whether they choose to team up with friends or challenge themselves against others.

The company's headquarters remains in Winnipeg, where it was founded, but its ambitious expansion plans hint at a future where the Activate experience becomes synonymous with active fun around the world.

Curious gamers and active lifestyle seekers eager to learn more can visit playactivate.com for further information, or follow Activate on social media platforms like Instagram and TikTok (@activategames) to stay updated on their latest developments and offerings.

By embracing technology and community engagement, Activate continues to lead the charge in transforming how we think about gaming and physical activity. With a clear vision and a supportive player base, the company is well on its way to achieving its goal of revolutionizing leisure experiences around the globe.