Choupette Stars in Hublot's Campaign for Big Bang's 20th Anniversary

Hublot's Big Bang 20th Anniversary Campaign Featuring Choupette



Hublot, a brand known for its bold designs and revolutionary approach to luxury watchmaking, has rolled out an unexpected yet captivating campaign featuring none other than the internet's favorite feline, Choupette. Marking the 20th anniversary of Hublot's iconic Big Bang collection, this initiative emphasizes the brand's ongoing commitment to challenge traditional norms in horology.

Choupette, a cultural icon in her own right and a symbol of luxury and extravagance, has been chosen to embody the spirit of Hublot's anniversary celebration. Her role is not merely a gimmick; it highlights the brand's ethos of embracing uniqueness and self-expression. CEO Julien Tornare emphasizes that the Big Bang represents a remarkable fusion of modernity and tradition, a trait that sets Hublot apart in an industry often steeped in historical conventions.

The campaign, dubbed

Topics Consumer Products & Retail)

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