#Japan #Tokyo #Hypebeast #PARCO MUSEUM #Art & Fashion

Hypebeast Twenty Exhibition: A Celebration of Culture

Hypebeast, one of the most influential online fashion magazines globally, is celebrating its 20th anniversary with a special exhibition at the PARCO MUSEUM TOKYO, located on the 4th floor of Shibuya PARCO. This exhibition, running from January 17 to February 2, 2026, will explore the journey of Hypebeast and its impact on street culture through fashion, art, music, and design.

Exhibition Details

Venue:

PARCO MUSEUM TOKYO (Shibuya PARCO 4F)
15-1 Udagawacho, Shibuya, Tokyo, Japan

Dates:

January 17 - February 2, 2026
Opening Hours: 11:00 AM - 9:00 PM
Last entry is 30 minutes before closing.
The final day of the exhibition will close at 6:00 PM.

Do check the Shibuya PARCO official website for any changes in operating hours.

Admission: Free

Official Exhibition Website: PARCO ART
Co-hosted by Hypebeast Japan and PARCO Inc.
Space Design: TRIPSTER
Supporting: GENEROSITY Inc., Threads

This exhibition aims to highlight the relationships Hypebeast has built with key players and brands within the street culture community over its two-decade journey. The show will delve into how street culture has formed and evolved, inviting attendees to engage with Hypebeast's innovative spirit through immersive experiences created by the design firm TRIPSTER.

Exclusive Pop-Up Shop

A special pop-up store will be set up within the exhibition, exclusively releasing a limited collection of anniversary T-shirts in collaboration with notable brands and designers. Each T-shirt will be available for purchase at ¥8,250 (tax included). Collaborators for these unique designs include:

• - BLOCKHEAD MOTORS

BLOCKHEAD MOTORS transforms RC car culture into a lifestyle brand, elevating it from mere play to a cultural phenomenon. Their designs capture the essence of the RC car excitement of the '80s and '90s, updated for today's audience.

• - COIN PARKING DELIVERY

This creative team emerged from smartphone sketching during commutes, translating modern life and its questions into engaging artwork. Known for their dynamic use of various media, including public wall murals, they continue to innovate and inspire.

• - PIZZA SLICE

A tribute to culinary creativity, this New York-style pizza chain has gained popularity since its inception in Daikanyama in 2013, recently branching out internationally with a store in Seoul.

• - tokyovitamin

This Tokyo-based creative label is a thriving platform for art, music, and culture. It celebrates diversity by merging various cultural expressions and creating spaces for new talent to flourish.

Additional Celebratory Merchandise

Attendees will also have the opportunity to purchase exclusive 20th-anniversary T-shirts from brands emblematic of the Hypebeast vision, such as A BATHING APE®, Anti Social Social Club, and UNDERCOVER. These limited-edition items embody the rich heritage and forward-thinking ethos of the Hypebeast brand.

Stay Connected

For detailed information regarding the items for sale and purchasing methods, follow Hypebeast Japan’s official Instagram account and check the official website of PARCO ART, where updates will be posted leading up to the exhibition.

>Note: Merchandise availability is limited and subject to change without notice. Images above are for reference only and actual product might differ.