#Japan #Tokyo #Mammut #Nigel Cabourn #Eiger

MAMMUT Innovation 2025: Unveiling the Eiger Legacy

MAMMUT, an esteemed name in the outdoor industry, is set to launch its remarkable Innovation 2025 campaign this autumn. Stemming from the legendary Eiger North Face in the Swiss Alps, this initiative introduces three distinct collections that celebrate the spirit of adventure.

A Legacy of Innovation

Founded in 1862 as a rope-making company, MAMMUT has spent over 160 years crafting high-quality outdoor apparel and gear. Known for creating exceptional products that provide ultimate experiences, the brand remains committed to its mission as it embraces its new slogan for 2025: “Rise with the Mountain – Life is about challenges.”

MAMMUT is dedicated to supporting adventurers to scale new heights through innovative and high-performance products that empower their journeys.

The Three Pillars of Innovation

At the heart of the Innovation 2025 campaign are three key collections:
1. Eiger Extreme Collection - Celebrating the launch of the sixth generation of the Eiger Extreme line designed for climbing the legendary Eiger.
2. Nigel Cabourn Collaboration - A collaboration with renowned British designer Nigel Cabourn, honoring the 1969 Japanese team's ascent of the North Face.
3. Dry Down Collection - A fusion of technical innovation and fashion that embraces urban needs while maintaining the essence of high performance.

Eiger Extreme Collection: Technology Innovation

The Eiger Extreme collection, a hallmark line known for top-tier performance, will launch its sixth generation in October 2025. Since its inception in 1995, Eiger Extreme has been a benchmark for technical gear aimed at tackling challenging mountain terrain. The new collection highlights:

• - Resourceful Performance: A design philosophy that merges high performance with minimal environmental impact, featuring 95% recycled materials.
• - Design Durability: With a focus on durability and ease of repair, many items come with practical repair kits and reinforced seams for long-lasting use.
• - Data-Driven Design: Utilizing state-of-the-art sensor technology, body temperature and humidity data were gathered to optimize comfort and performance in extreme conditions.
• - Intelligent Layering: Each piece in the sixth-generation collection works in harmony to adapt to varying weather and altitudes for optimal climate management.

The collection comprises 40 styles across apparel, backpacks, and footwear, offering a comprehensive range for adventurers.

Nigel Cabourn x MAMMUT: Fashion Innovation

Launching on October 16, 2025, the collaboration with Nigel Cabourn embodies a tribute to the Japan Direct Route, pioneering the ascent of the Eiger North Face in 1969. This limited capsule collection integrates:

• - Historical Inspiration: Celebrating the historic climb, reinterpreted for modern outdoor enthusiasts.
• - Uniqueness in Function and Aesthetic: Bringing classic craftsmanship and innovative design together to create pieces rooted in a rich heritage.
• - Timeless Appeal: Reminiscent of the golden age of alpinism, this collection features styles that convey depth and longevity.

Dry Down Collection: Urban Innovation

Emphasizing functionality and style, the Dry Down Collection utilizes the Eiger Extreme's innovative technology to deliver both warmth and mobility. Conditions for this collection include:

• - Premium Duck or Goose Down: Ensuring a fill power of 750 and above, while remaining free from synthetic blends.
• - Water-Resistant Design: Special finishes prevent down performance degradation due to moisture.

Developed with urban lifestyles in mind, the collection merges outdoor performance with stylish design, reflecting MAMMUT's commitment to excellence in every environment.

Documentary Tribute: SENKU-SHA

Aligned with this launch, MAMMUT has produced a short documentary titled SENKU-SHA. This 12-minute film features the inspiring story of Michiko Imai, who returned to the Eiger at age 83, reflecting on the impact her early climbs had on her life. The video highlights the rich heritage of MAMMUT and showcases contemporary athletes, including Yuka Kobayashi, wearing the new collection on the same route.

Campaign Highlights

To enhance your shopping experience, customers who purchase MAMMUT products over 20,000 JPY from October 2 to November 26 will receive a limited-edition MAMMUT Tyvek Insulated Pouch.

As we anticipate MAMMUT Innovation 2025, the brand continues to honor its history while pushing forward, inviting outdoor enthusiasts to embark on their own adventures with cutting-edge gear designed for every journey. Dive into the new collections, explore the stunning innovations, and rise to the challenges ahead.

For more information, visit MAMMUT's official site.