#Japan #Regional Revitalization #Brangista #Hachinohe #Daily Tohoku

A Collaborative Initiative for Regional Revitalization

In a significant move to enhance regional vitality, Brangista Inc. has entered into a sales partnership agreement with Daily Tohoku Newspaper. The signing ceremony took place at Daily Tohoku’s headquarters in Hachinohe, Aomori Prefecture, on December 17 at 2:30 PM.

Present at the ceremony were key figures from both companies. From Daily Tohoku, President Tomoaki Hirose, Director Keiko Kawaguchi, and Deputy Director Tomohiro Minanishi attended. Brangista was represented by President Hidetoshi Inoue, along with Sho Nishikata and Yuki Oikawa from the northern Japan sales department.

Background of the Partnership

Daily Tohoku Newspaper has long served as a crucial source of information in Southern Aomori and Northern Iwate, addressing regional issues through its coverage. With an eye towards sustainable development, the newspaper is set to launch a multi-purpose facility named “Michiru Tanesashi” on May 27, 2025, which will focus on dining and accommodation to improve local tourism.

Brangista Media, a subsidiary of Brangista Inc. (stock code: 6176), is dedicated to promoting attractions across Japan through their digital travel magazine, “Tabi-iro”. The magazine plays a crucial role in the initiative, with a promotional campaign for Michiru Tanesashi scheduled to commence on December 25. This partnership aims to leverage the unique strengths of both companies to invigorate the local economy and provide support to municipalities and regional businesses.

Strengthening Regional Support

The contract paves the way for enhanced backup to local enterprises through Brangista’s offerings, “Tabi-iro” and “Axel Japan”. This strategy aims to connect travelers with local experiences, thereby benefiting the community at large.

During the signing, Hirose stated, “Our company recognizes the importance of confronting challenges that cannot be resolved through traditional newspaper advertising alone. By entering the tourism business, we aim to tackle local issues effectively. Tabi-iro and Axel Japan are key solutions in this endeavor, and I hope that they will be actively utilized by local enterprises and municipalities.”

Meanwhile, Inoue expressed his commitment to regional development, stating, “Like Daily Tohoku, we aspire to contribute to the vibrant growth of our local communities. Through Tabi-iro and Axel Japan, we hope to support the promotion of tourism and industry.”

Future Directions

The collaboration is poised to create new opportunities for both companies in their quest for regional revitalization and support local cultures and economies. Amidst a changing media landscape, this partnership signals a proactive approach to addressing challenges faced by local sectors.

In conclusion, Brangista’s partnership with Daily Tohoku is more than just a business agreement; it's a shared commitment to invest in the future of southern Aomori and northern Iwate, ensuring that local communities thrive through innovative and effective collaborations. This initiative marks a new chapter in how regional media can work alongside local businesses to craft vibrant, supportive ecosystems that elevate the voices of their communities and showcase the allure of their cultures.

For more information about Brangista Media and their initiatives, visit Brangista Media and Brangista Yell.