FamilyMart and Otsuka Pharmaceutical Collaborate on Heat Stroke Awareness Campaign Across Japan
As the heat of summer approaches, FamilyMart is taking proactive steps to ensure the health and well-being of communities across Japan. The convenience store giant is set to launch a nationwide heat stroke awareness campaign through its digital signage, Famima TV. This initiative is a collaboration with Otsuka Pharmaceutical and local authorities, aiming to educate the public about the dangers of heat-related illnesses.
Starting June 30, 2026, and running until July 13, the campaign will feature unique heat stroke prevention videos created by each prefecture. These 15-second clips will be broadcast in approximately 11,300 FamilyMart locations equipped with digital signage, reaching a diverse audience and delivering important messages about staying safe during the peak heat season. The videos will be displayed multiple times throughout the day to maximize visibility. In stores without digital signage, heat stroke awareness will still be highlighted through promotional materials placed at the counters.
In addition to the video campaign, FamilyMart will host family-oriented events at its “FamilyMart Children’s Cafes” during July and August. Collaborating again with Otsuka Pharmaceutical, the initiative will utilize captivating videos from the popular anime 'Cells at Work' combined with Otsuka’s Pocari Sweat beverage, making learning about heat stroke enjoyable for children.
Event highlights will include:
Moreover, this year marks a new milestone as FamilyMart integrates its app, Famipay, into the campaign. Not only will information about heat stroke awareness be conveyed through in-store digital signage, but also through Famipay, which aims to reach customers both inside and outside the stores. This will ensure that even those not physically present can tap into valuable information about maintaining safety during the summer months.
To further bolster its commitment to safety, FamilyMart encourages its employees and franchisees to participate in training sessions to become certified Heat Stroke Prevention Ambassadors. These programs are supported by Otsuka Pharmaceutical and the Japanese Ministry of the Environment, among others, providing specialized knowledge that equips staff to assist community members effectively.
With the tagline "Your convenience store, FamilyMart", the company emphasizes its dedication to being an integral part of local communities, aspiring to create a safe and healthy environment for customers and their families. As FamilyMart celebrates its 45th anniversary in September 2026, the awareness campaign echoes its long-standing commitment to quality service and customer care.
Starting June 30, 2026, and running until July 13, the campaign will feature unique heat stroke prevention videos created by each prefecture. These 15-second clips will be broadcast in approximately 11,300 FamilyMart locations equipped with digital signage, reaching a diverse audience and delivering important messages about staying safe during the peak heat season. The videos will be displayed multiple times throughout the day to maximize visibility. In stores without digital signage, heat stroke awareness will still be highlighted through promotional materials placed at the counters.
In addition to the video campaign, FamilyMart will host family-oriented events at its “FamilyMart Children’s Cafes” during July and August. Collaborating again with Otsuka Pharmaceutical, the initiative will utilize captivating videos from the popular anime 'Cells at Work' combined with Otsuka’s Pocari Sweat beverage, making learning about heat stroke enjoyable for children.
Event highlights will include:
- - Educational Videos: Kids will learn about the mechanisms behind heat stroke through engaging animation, gaining insights into effective hydration and prevention strategies.
- - Summer Preparation Calendars: Participants will receive a practical booklet outlining ways to acclimatize to heat and prepare for high temperatures effectively.
- - Personalized Fans Workshop: Children and their parents can craft their very own heat stroke prevention fans, featuring custom stickers and personal messages, making the learning experience interactive and fun.
Moreover, this year marks a new milestone as FamilyMart integrates its app, Famipay, into the campaign. Not only will information about heat stroke awareness be conveyed through in-store digital signage, but also through Famipay, which aims to reach customers both inside and outside the stores. This will ensure that even those not physically present can tap into valuable information about maintaining safety during the summer months.
To further bolster its commitment to safety, FamilyMart encourages its employees and franchisees to participate in training sessions to become certified Heat Stroke Prevention Ambassadors. These programs are supported by Otsuka Pharmaceutical and the Japanese Ministry of the Environment, among others, providing specialized knowledge that equips staff to assist community members effectively.
With the tagline "Your convenience store, FamilyMart", the company emphasizes its dedication to being an integral part of local communities, aspiring to create a safe and healthy environment for customers and their families. As FamilyMart celebrates its 45th anniversary in September 2026, the awareness campaign echoes its long-standing commitment to quality service and customer care.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.