ZEISS Lenses Campaign
2026-06-30 04:06:51

Discover the Benefits of ZEISS PhotoFusion X Lenses in Ginza's Triple Store

Embrace the Future of Eyewear with ZEISS



This summer, from July 1 to July 31, 2026, the eyewear store Triple Ginza in the vibrant precincts of Ginza will host an extraordinary campaign offering a free option fee (valued at 10,000 yen) for the ZEISS PhotoFusion X lenses. This unique offer allows customers to explore the innovative features of ZEISS lenses, designed for ultimate convenience and superior optical performance.

What are PhotoFusion X Lenses?


The PhotoFusion X lenses, developed exclusively by ZEISS, are adjustable lenses that react to UV light and temperature, modifying their tint based on the surrounding conditions. These lenses transition from a nearly clear state indoors to a darker tint when exposed to sunlight, eliminating the need for multiple pairs of eyewear and providing a seamless transition between glasses and sunglasses.

Performance and Color Range


One of the standout features of PhotoFusion X is its rapid color response compared to regular photochromic lenses, boasting an impressive selection of seven original colors, including unique shades like the vibrant blue inspired by the ZEISS logo and a subtle burgundy that adds a distinctive flair when outside. Beyond aesthetics, these lenses effectively filter out blue light—up to 90% at darker tints indoors—catering to the needs of users in various environments.

Introducing ZEISS AdaptiveSun Lenses


In addition to PhotoFusion X, Triple Ginza proudly presents the ZEISS AdaptiveSun lenses. These innovative lenses are designed to adapt significantly when exposed to UV rays, transitioning from a baseline tint of 60% to over 90% when outside. Unlike conventional adjustable lenses, which often struggle to change while inside a vehicle due to the UV-blocking windshield, the AdaptiveSun lenses rise to the challenge, making them an appealing option for drivers.

However, because these lenses maintain a darker tint, they may not be ideal for use in low-light conditions.

Solid Color and Gradient Options


The Solid Color AdaptiveSun lenses can shift from 60% to a maximum density of 97%, available in gray, brown, and green. Additionally, a polarized variant is offered, providing enhanced glare reduction for activities near reflective surfaces, although usage with digital screens may be affected. The Gradient Color options range from a mix of 75% to 25%, reaching up to 97% density, striking a balance between fashion and function.

Special Measurements with VISUREF600


Using the advanced VISUREF600 autorefractor, Triple Ginza combines subjective and objective examinations to ensure customers receive comfortable, tailored eyewear. This thorough approach optimizes vision clarity, reducing fatigue during prolonged wear.

Premium Lenses Tailored for You


Thanks to ZEISS i.Scription technology, premium lenses can be crafted to account for even higher-order aberrations that are often overlooked in standard eyeglass prescriptions, enhancing vision, especially during dim lighting and improving contrast.

Visit Triple Ginza Today


Don’t miss this opportunity to experience cutting-edge ZEISS eyewear technology at Triple Ginza. Open daily from 11:00 AM to 8:00 PM, our team is ready to assist you in finding the perfect eyewear solution. For inquiries, contact us at 03-5537-2268 or email [email protected]. Visit our website at Triple Ginza for more details.

Address: 1F, Orient Building, 6-4-5 Ginza, Chuo-ku, Tokyo 104-0061


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Topics Consumer Products & Retail)

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