Gear Up for Summer Adventures with Mammut's Campaign Launching July 1st

Summer is Here: Experience Nature's Beauty with Mammut's Summer Campaign

As the summer season approaches, outdoor enthusiasts are gearing up for the thrilling adventures that await them in the mountains. With the official opening of Mt. Fuji on July 1st, Mammut, the renowned Swiss outdoor brand, is set to launch its much-anticipated 'Summer Campaign.'

Since its inception in 1862 as a rope manufacturer, Mammut has a rich legacy of over 160 years, consistently innovating to provide outdoor apparel and gear that enhance the adventure experience. With a brand slogan that perfectly encapsulates its ethos—'Rise with the Mountain'—Mammut is committed to supporting individuals as they grow through challenges, offering high-performance products and creative new concepts.

What to Expect from the Summer Campaign

Starting July 1, 2026, Mammut will kick off its 'Summer Campaign,' designed to assist outdoor enthusiasts in their climbing and hiking pursuits during the peak summer season. The campaign focuses on the theme 'Mammut Best Choice,' proposing the ideal apparel, footwear, and backpacks for summer mountaineering, ensuring a comfortable and enjoyable summer mountain season.

This summer promises to be exhilarating, with an array of outdoor activities like climbing and hiking. With the opening of Mt. Fuji coinciding with the campaign, adventurers are encouraged to set out for breathtaking summer vistas.

Additionally, Mammut is excited to unveil new designs, including the popular QD (Quick Dry) Fujiyama T-Shirt, and shirts inspired by the majestic Yatsugatake, Yarigatake, and Ken-ga-take mountains. These products, which embody a love for the mountains, will elevate the summer mountain experience to something truly special. Be sure to check them out at your local store or online!

Featured Products from 'Mammut Best Choice'

1. Alpine Guide HS Hooded Jacket AF: This all-season hard shell jacket is crafted from Gore-Tex material and features a durable 75-denier fabric. Its cutting-edge design enhances mobility while maintaining a sophisticated aesthetic suitable for both outdoor and urban environments.

2. Aenergy Light ML Half Zip Pull AF: With excellent thermal insulation and ventilation, this mid-layer top is perfect for varied temperatures during summer hiking. Its deep half-zip provides efficient ventilation, and laminated pockets ensure you can carry essentials with ease.

3. Ducan Spine 28-35 Backpack: Featuring innovative Mammut Active Spine 3.0 technology, this backpack is designed for exceptional comfort and ease of movement—ideal for day hikes or lightweight overnight adventures.

4. Trekkers 3.0 SO Pants AF: Designed for active movements, these hiking pants are made from stretch fabric with DWR treatment for water resistance, making them perfect for unfavorable weather conditions. Their sleek design pairs well with various tops and shoes, enhancing your outdoor style.

Special Campaign Offer

In celebration of the 'Summer Campaign,' Mammut will offer a special gift—a 'Mammut Original Coin Case'—to customers who purchase qualifying products totaling over 10,000 JPY (tax included). However, this offer is limited, so be sure to grab yours before they run out. Please note that sale and outlet items are excluded from this promotion. The campaign runs from July 1 to July 29, 2026.

About Mammut

Mammut stands as a paragon of innovation and safety in the outdoor industry, offering high-quality products that cater to adventurers around the globe. With its extensive range of apparel, footwear, and climbing gear, Mammut not only meets the wants of outdoor enthusiasts but also sets the standard for new adventures. Currently, Mammut has 17 flagship stores across major Japanese cities and has approximately 700 retail outlets nationwide, with plans for continued expansion.

So, gear up and take on the mountains this summer with Mammut’s superior products—because nature awaits, and it’s time to create unforgettable memories!