New Collaboration Treat: Tirol Choco's Sarutahiko Coffee Latte Delight
In an exciting collaboration, Tirol Choco Co., a well-known confectionery brand based in Chiyoda, Tokyo, has teamed up with Sarutahiko Coffee, a specialty coffee shop, to launch a delightful new product: Tirol Choco's Sarutahiko Coffee Sweet Latte. This treat will hit the shelves of Lawson convenience stores across Japan, excluding Natural Lawson and Lawson Store 100, starting July 14, 2026.
The aim of this collaboration is to enable coffee enthusiasts and snack lovers alike to enjoy the essence of Sarutahiko Coffee's meticulously crafted café latte in a fun and accessible form. By packaging this rich flavor into a petite chocolate piece, Tirol Choco seeks to provide a moment of comfort amidst the busy instances of daily life, whether that’s during work breaks, household chores, or study sessions. Each bite delivers a sense of satisfaction and an enjoyable aftertaste that encourages indulgence and nostalgia.
To capture the authentic flavor of Sarutahiko Coffee, Tirol Choco meticulously incorporated crushed coffee beans into the chocolate blend, enhancing the rich aromas that coffee aficionados cherish. The combination of rich milk-flavored chocolate and café latte cream creates a well-balanced taste that’s not overly sweet, appealing to those who prefer a more refined flavor profile. The smooth melting texture and refreshing aftertaste of the center cream ensure that each bite is both enjoyable and memorable.
The packaging design is just as striking as the product itself. Each individually wrapped piece showcases the Sarutahiko Coffee logo alongside a bold motif inspired by the Sweet Latte bottle. The design emphasizes a sophisticated aesthetic while using soft beige and brown colors reminiscent of café lattes, thus visually conveying the comforting and gentle essence of milk. This, paired with Tirol Choco’s signature vibrant and friendly design style, results in packaging that both exudes quality and remains inviting for customers to pick up and enjoy.
The new Sarutahiko Coffee Sweet Latte will retail for approximately 49 yen per piece (tax included), although availability may vary by store, and products will be sold until stocks run out.
Founded in Ebisu, Tokyo, Sarutahiko Coffee operates under the motto "making you happy with just one cup of coffee." This specialty coffee shop places a strong emphasis on sourcing the highest quality coffee beans directly from producers, ensuring a commitment to excellence in every cup that they brew.
Starting its journey in 1903 in Tagawa City, Fukuoka, Tirol Choco was established in Tokyo in 2004 after separating product planning and sales from its parent company, Matsuo Seika. The brand operates under the mission of bringing smiles through innovative and exciting snacks. Tirol Choco originated from a heartfelt desire to provide high-quality chocolate to children at an affordable price, and the brand continues to delight customers with a variety of classic favorites, seasonal limited editions, and adventurous new flavors, boasting over 600 unique flavors to date.
Explore more about Tirol Choco and its products through its official website and social media channels including Instagram, X, LINE, and TikTok.
The aim of this collaboration is to enable coffee enthusiasts and snack lovers alike to enjoy the essence of Sarutahiko Coffee's meticulously crafted café latte in a fun and accessible form. By packaging this rich flavor into a petite chocolate piece, Tirol Choco seeks to provide a moment of comfort amidst the busy instances of daily life, whether that’s during work breaks, household chores, or study sessions. Each bite delivers a sense of satisfaction and an enjoyable aftertaste that encourages indulgence and nostalgia.
To capture the authentic flavor of Sarutahiko Coffee, Tirol Choco meticulously incorporated crushed coffee beans into the chocolate blend, enhancing the rich aromas that coffee aficionados cherish. The combination of rich milk-flavored chocolate and café latte cream creates a well-balanced taste that’s not overly sweet, appealing to those who prefer a more refined flavor profile. The smooth melting texture and refreshing aftertaste of the center cream ensure that each bite is both enjoyable and memorable.
The packaging design is just as striking as the product itself. Each individually wrapped piece showcases the Sarutahiko Coffee logo alongside a bold motif inspired by the Sweet Latte bottle. The design emphasizes a sophisticated aesthetic while using soft beige and brown colors reminiscent of café lattes, thus visually conveying the comforting and gentle essence of milk. This, paired with Tirol Choco’s signature vibrant and friendly design style, results in packaging that both exudes quality and remains inviting for customers to pick up and enjoy.
The new Sarutahiko Coffee Sweet Latte will retail for approximately 49 yen per piece (tax included), although availability may vary by store, and products will be sold until stocks run out.
About Sarutahiko Coffee
Founded in Ebisu, Tokyo, Sarutahiko Coffee operates under the motto "making you happy with just one cup of coffee." This specialty coffee shop places a strong emphasis on sourcing the highest quality coffee beans directly from producers, ensuring a commitment to excellence in every cup that they brew.
About Tirol Choco
Starting its journey in 1903 in Tagawa City, Fukuoka, Tirol Choco was established in Tokyo in 2004 after separating product planning and sales from its parent company, Matsuo Seika. The brand operates under the mission of bringing smiles through innovative and exciting snacks. Tirol Choco originated from a heartfelt desire to provide high-quality chocolate to children at an affordable price, and the brand continues to delight customers with a variety of classic favorites, seasonal limited editions, and adventurous new flavors, boasting over 600 unique flavors to date.
Explore more about Tirol Choco and its products through its official website and social media channels including Instagram, X, LINE, and TikTok.
Topics Consumer Products & Retail）
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