Cheez-It® and Jimmy Butler Team Up for Exclusive Collector's Box and Sweepstakes

Cheez-It® and Jimmy Butler Collaborate for Limited-Edition Collector's Box

Cheez-It®, the beloved snack brand, has joined forces with basketball superstar Jimmy Butler for an exciting new venture. Beginning February 2026, fans can get their hands on the limited-edition Cheez-It Original Jimmy Butler Collector's Box, a special package designed to celebrate Butler's connection to basketball culture and his favorite snack. This unique collaboration not only offers a nostalgic treat but also ties in the thrill of sports with snacking, making it a perfect addition to game day enjoyment.

A Celebration of Basketball Culture

Jimmy Butler, known for his distinctive style on and off the court, is the perfect ambassador for Cheez-It. The partnership speaks to the spirit of individuality and passion that defines both basketball and snacking. The Cheez-It Original Jimmy Butler Limited Edition reflects Butler's commitment to authenticity. "I've always believed in being 100% real and my authentic self. Cheez-It Original is my go-to snack off the court," says Butler. This synergy makes the collector's box not just a product, but rather a testament to Butler's journey and love for the game.

Courtside Sweepstake Opportunity

In addition to the debut of the collector's box, Cheez-It® is elevating the excitement with a sweepstakes opportunity for fans to win $4,000 toward courtside tickets to see their favorite team in action. This unique promotion allows fans to engage even deeper in the basketball experience. All participants need to do is visit courtside.cheezit.com for a chance to enter, with entries accepted until April 30, 2026. It's a fantastic way for fans to witness the action up close, all while enjoying their favorite snack.

Exclusive Products and Bundles

For the ultimate fan experience, Cheez-It® is also launching "Jimmy's Starting Lineup," which combines the Cheez-It Original Jimmy Butler Limited Edition box with BIGFACE Coffee, Butler's own specialty coffee brand. This bundle is available for purchase at cheezit.com while supplies last, with a retail price of $30 USD. This offers a unique opportunity to enjoy crunchy crackers alongside a quality coffee brew, mirroring the lifestyle and tastes of Butler himself.

Availability and Gather the Fans

The Cheez-It Original Jimmy Butler Limited Edition will hit the shelves of retailers across the nation in February 2026, ensuring that fans of both Butler and Cheez-It can grab this collector’s item before it flies off the shelves. With over 75% of sports fans reaching for snacks during games, the introduction of this product is perfectly timed.

Embarking on this collaboration showcases how brands can mesh together. As Cara Tragseiler, Senior Brand Director for Cheez-It mentions, “Jimmy is original in every sense of the word” – embodying the spirit of the brand and enhancing the overall appeal to the basketball community.

For the latest updates and announcements about Cheez-It and future snack launches, follow Cheez-It on their social media platforms, including Instagram, Facebook, and TikTok. The collaboration between Cheez-It® and Jimmy Butler signifies an entertaining intersection of flavors, sports, and authenticity, making this limited-edition box a must-have for fans everywhere.