New Book 'Sports Crisis Communications' Offers Insights on Managing High-Profile Crises in Sports
New Book 'Sports Crisis Communications' Offers Insights on Managing High-Profile Crises in Sports
Hart + Harvest Press has announced the release of its latest publication, Sports Crisis Communications: Cases and Controversy. Co-authored by notable figures in the field of crisis communication, Jim Rocco and Thom Weidlich, this book shines a light on the challenges faced by athletes, teams, and brands when crises erupt in the sports industry. With over a decade of case studies and interviews, the book serves as both an anthology and a detailed analysis of high-profile sports crises.
The narrative within Sports Crisis Communications is not only engaging but is also educational, driven by the authors’ rich experiences in sports marketing and crisis management. Readers can expect to find compelling stories that detail significant events that have shaped the public relations landscape of sports, including crises involving Tom Brady, FIFA, and the NFL, among others.
One of the highlights of the book is the inclusion of interviews with prestigious sports figures, such as legendary broadcaster Bob Costas, Hall of Fame tennis commentator Mary Carillo, and Michele Tafoya. These insights provide readers with a unique perspective on how well-known personalities approach crisis situations and understand the critical importance of strategic communication.
Key Insights Covered in the Book
The content is rich in lessons, with a particular focus on how to navigate reputational crises effectively. From strategies for brands dealing with problems linked to sponsored athletes to approaches for individuals safeguarding their images amid scandals, the book is a comprehensive guide tailored to anyone involved in the sports community. Key questions addressed include:
- - How can brands manage a reputational crisis involving their athletes?
- - What steps should athletes take to protect their reputations from unexpected scandals?
- - How can teams effectively communicate with their fanbase during a developing crisis?
Educational Value
This book isn’t merely a recounting of events; it is designed to educate stakeholders in the sports sector about crisis communication strategies. It emphasizes the importance of preparation and informed responses that can mitigate damage during adverse situations, aiming to aid readers in becoming proactive rather than reactive.
Authors' Backgrounds
Jim Rocco has a distinguished career that merges sports marketing, public relations, and crisis communication. With over 20 years in the industry, he has served in prominent positions within HBO Sports and Barclays Center, implementing new business initiatives while also hosting a podcast focused on crisis communication in sports. His extensive background makes him a credible voice in discussing crisis management strategies.
Thom Weidlich, once a journalist with Bloomberg, specializes in media relations and legal communication today. His experience spanning two decades has equipped him with nuanced insights into how media narratives form and change, especially in highly charged situations involving public figures.
About PRCG | Sports and Hart + Harvest Press
PRCG | Sports, the sports public relations arm of PRCG | Haggerty, is recognized globally for its expertise in managing challenging communications. The agency leverages its resources to tackle sensitive issues that arise in sports environments. The book also reflects the broader mission of Hart + Harvest, an independent publishing company committed to providing thought-provoking nonfiction that stimulates critical discourse in various fields.
The paperback and e-book versions of Sports Crisis Communications: Cases and Controversy are now available on platforms like Amazon and Barnes & Noble, promising to be a staple resource for sports professionals and academics alike.
As stakeholders in the sports world face increasingly complex reputational challenges, Sports Crisis Communications emerges as a timely and essential tool for survival in the fast-paced arena of sports communication.
Topics Entertainment & Media）
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