#Japan #Tokyo #Fortnite #Don Quijote #Yakult

A Unique Collaboration Between Don Quijote and Yakult

In an exciting partnership, Don Quijote and Yakult Co., Ltd. have launched a limited-time collaboration within the popular online game Fortnite. This initiative is part of Don Quijote's original game titled 'Don Quijote Hide and Seek’ that promises to attract a younger audience through interactive play and engagement with the brand. The project is developed and managed by tenshabi, a company specializing in game development utilizing Fortnite for businesses and local governments.

A New Shopping Experience Through Play

This collaboration introduces Yakult-themed product objects and items within the original Fortnite map created by Don Quijote. Players can immerse themselves in the brand by transforming into Yakult products or equipping themed items, enabling a unique interaction with the brand's appeal. Additionally, a special campaign linked to Don Quijote’s official app, majica, will allow players to earn coupons usable in stores by engaging with the game. This innovative marketing strategy seamlessly blends the gaming experience with real-world shopping, creating a new avenue for consumer engagement.

Over 400,000 Plays Since Launch

Since its release in March 2025, 'Don Quijote Hide and Seek' has recorded nearly 400,000 plays—a remarkable statistic that signifies its tremendous popularity. In response to this success, the collaboration with Yakult aims to enhance player immersion and generate excitement, offering numerous features that allow players to experience the brand while enjoying gameplay.

Targeting Younger Audiences

With over 500 million players globally, Fortnite has become especially popular among Gen Z in Japan. By merging the familiarity of Don Quijote stores with Yakult’s branding, this collaboration offers a fresh promotional strategy that encourages interactive brand experiences that lead to purchases. The campaign is designed to encourage social media sharing, creating high-impact exposure and dialogue within the community throughout the campaign period.

Collaboration Map Details

• - Title: Don Quijote Hide and Seek / DON QUIJOTE PROP HUNT
• - Launch Dates: November 17, 2025 - December 19, 2025
• - Map Code: 8766-9172-0492

Future Collaborations

The Don Quijote Hide and Seek map will continue to evolve as a platform for brand collaboration, allowing various companies to showcase their products creatively. Companies interested in leveraging this innovative marketing space, which caters to young audiences and integrates real-world and app-based strategies, are encouraged to reach out for collaborative opportunities.

Contact Information:

• - Email: [email protected] (Attn: Tominaga, Tenshabi Inc.)
• - Contact: tenshabi.com/contact

About Tenshabi Inc.

Founded on November 12, 2021, tenshabi is a studio that develops original games leveraging Fortnite for businesses and local entities. The company focuses on engaging younger audiences through innovative campaigns and brand collaborations, ensuring a fresh approach to marketing within interactive gaming environments.

About Pan Pacific International Holdings Corporation

Pan Pacific International Holdings Corporation, established on September 5, 1980, operates various retail formats, including the discount store Don Quijote, Apita, Piago, and DON DON DONKI. The corporation aims to provide joy and excitement to customers while contributing to society through the retail industry.
Website: ppih.co.jp

About Yakult Co., Ltd.

Yakult Co., Ltd., established on April 9, 1955, primarily focuses on lactic acid drinks and has extended its business to beverages, food, and cosmetics. Celebrating its 90th anniversary, Yakult is committed to contributing to global health while continuing to explore new fields.
Website: yakult.co.jp

Conclusion

This collaboration between Don Quijote and Yakult showcases how gaming can be an effective platform for innovative marketing strategies. By merging fun with shopping, it opens new doors for younger consumers, translating their digital experiences into tangible benefits in the retail space. Players can expect a unique blend of gaming and shopping that challenges traditional marketing strategies and resonates with today’s youth culture.