Ega-chan's Life Captured in 174 Illustrations: New 'Gatsun' Commercial Released!

Ega-chan's Life in Illustrations: New CM Launches

On July 20, 2025, Akagi Dairy, headquartered in Fukaya, Saitama, unveiled a heartwarming new commercial starring the beloved comedian, Ega-chan (Egasaku 2:50). This commercial, part of the 'Gatsun' series, emphasizes not just the product but Ega-chan’s inspiring life philosophy, encapsulated visually through 174 unique illustrations.

As Ega-chan celebrates his milestone 60th birthday, the commercial highlights his tenacity to rise again and again, regardless of life’s challenges. The central theme, ‘Gatsun, to live boldly,’ resonates throughout the visual narrative, showcasing Ega-chan as a symbol of perseverance and vigor. This campaign aims to motivate individuals to embrace a life marked by resilience and courage, much like Ega-chan himself.

The commercial features not only Ega-chan's comedic charm but also promotes the 'Gatsun, to mikan' ice treat, which is a fruity mandarin ice candy filled to the brim with mandarin pulp. Two flavors are available: the box type, priced at 454 JPY (tax included), and the stick type for 184 JPY (tax included). Both versions promise a refreshing taste of summer with low-calorie counts, making them a delightful choice for all.

Starting July 20, viewers can catch this touching advertisement during the 'Nani Kore Chin Hyakkei' program on TV Asahi at 7:00 PM, with subsequent airings across Japan until July 27. This is not a one-off advertisement; it’s part of a larger strategy to amplify the message of resilience through Ega-chan’s life story.

Moreover, from July 21 to July 27, commuters passing through Shibuya Station can view a series of eye-catching transport ads, featuring all 174 illustrations that grace the commercial. This striking visual display aims to spark conversations and remind everyone of the importance of living life to the fullest while enjoying a refreshing treat.

About Ega-chan

Ega-chan, born on July 1, 1965, in Saga Prefecture, has garnered immense popularity not just as a comedian but as a significant figure on social media. With a YouTube channel, 'Egachan Channel,' launched in February 2020, he reached over 1 million subscribers in just nine days. As of July 10, 2025, his channel boasts an impressive subscriber count of 4.82 million and total views exceeding 1.4 billion. His influence is evidenced by his ranking as the top YouTuber and the third most powerful talent YouTuber in Japan. His motto, emphasizing the importance of legendary moments over mere regular appearances, continues to resonate with fans.

This campaign not only celebrates Ega-chan's illustrious career but also the delicious offerings from Akagi Dairy. The 'Gatsun' series is an ode to those who live boldly and enjoy life one bite at a time. Don’t miss the chance to savor the taste of resilience embodied in ‘Gatsun, to mikan’ ice treats!