#Japan #Tokyo #coffee #AGF #Blendy® Stick Black

Blendy® Stick Black: The New Summer Coffee Standard

As the seasons in Japan evolve, so do our coffee habits. Ajinomoto AGF has launched a new TV commercial for their Blendy® Stick Black, set to premiere on April 28, 2026. This innovative coffee product dissolves effortlessly in both hot water and cold water, making it an ideal choice for summer days.

Recent changes in climate have led to a shift in Japan's seasonal characteristics, often resulting in notably hotter summers. With average temperatures expected to rise from June to August in 2026, the demand for iced coffee is predicted to escalate. Over the past five years, the consumption of iced coffee products within households has surged by 1.2 times, highlighting a growing trend. This increase is further supported by a more flexible working culture, where individuals often look for quick and enjoyable coffee experiences during their breaks. In fact, the Blendy® Stick Black has seen a threefold growth over the past five years, outperforming the market average.

One of the most appealing aspects of Blendy® Stick Black is its versatility. Whether you prefer hot or iced coffee, this product allows you to enjoy a premium coffee experience all year round. Consumers have expressed their appreciation for its convenient dissolving feature, making it incredibly easy to prepare a delicious cup regardless of the season.

The TV commercial captures the essence of summer with a serene beach backdrop, featuring bright sunlight and a gentle breeze. Viewers will witness the seamless preparation of iced coffee using Blendy® Stick Black, emphasizing its simplicity and ease, perfect for those warm summer moments. The commercial aims to convey that with just one stick, anyone can enjoy freshly brewed coffee wherever they are.

In addition, the advertisement features a modern twist on the brand's classic jingle, which has been a staple in Blendy® instant coffee commercials since the early 2000s. This updated approach seeks to resonate with loyal customers while also appealing to new consumers, reinforcing Blendy® as a brand that adapts to contemporary lifestyles.

Ajinomoto AGF is committed to promoting Blendy® Stick Black as a new summer essential, encouraging consumers to savor the fresh taste of coffee anytime, anywhere. The product boasts rich aromas and a smooth finish, catering to coffee lovers with diverse preferences.

For more information and updates, visit the official Ajinomoto AGF YouTube channel or the Blendy® website. If you have any inquiries regarding the product, you can reach out to their customer service at 0120-17-8651.

In summary, Blendy® Stick Black stands out as a convenient and delicious choice for coffee enthusiasts during the summer months and beyond. With its impressive features and growing popularity, it's clear that this coffee blend is paving the way to becoming a staple in households across Japan.