#South Korea #Jeonju #CODA #Itemmania #Game Top-Up

Coda Partners with Itemmania for Expanded Game Top-Ups in South Korea

Coda, a leader in digital content monetization, has recently announced a partnership with Itemmania, South Korea's largest digital commerce platform for gaming. This collaboration aims to enhance ease of access for players looking to purchase in-game content. As part of this initiative, Itemmania has launched its new 'Game Top-Up Service,' which will now leverage Coda's extensive resources.

The integration of Coda’s services into Itemmania means players can now expect improved value and a broader array of payment options when buying in-game credits. With an increasing number of players engaging in mobile and online gaming, the demand for flexible, instant top-up solutions has grown substantially. Coda’s technology will streamline this process, allowing users to quickly access their needed game credits for popular titles.

This strategic partnership is not only a significant milestone for Coda's expansion but also positions it strongly in the competitive South Korean gaming market, which is known for its high engagement levels and significant consumer spending in digital content. According to Zac Liew, Coda’s Chief Commercial Officer, the partnership with Itemmania is particularly impactful given its trusted reputation and reach within the local gaming community.

With the 'Game Top-Up Service,' players in South Korea can utilize familiar payment methods supported by the reliable infrastructure of both firms. Additionally, publishers will find a secure channel for entering and navigating the South Korean market, allowing them to connect with a more engaged audience.

About Coda
Founded in 2011 and based in Singapore, Coda has established itself as a prominent figure in the realm of digital content monetization and distribution. It works with over 300 publishers, including major names like Activision and Riot Games, helping to enhance their audience engagement and revenue streams across the globe. Coda's offerings include various innovative solutions such as Custom Commerce and Codashop, which facilitate seamless transactions for gamers. Recently, Coda has also expanded its footprint through the acquisition of Recharge, a leading platform in Europe focused on prepaid payments.

About Itemmania
Itemmania is celebrated for being Korea's premier platform for digital consumer-to-consumer trade, specifically tailored for in-game items. Operated by IMI, a spearhead in Korean digital entertainment, Itemmania not only provides a vibrant marketplace for trading game-related goods but also emphasizes secure transaction protocols. Established in 2002, the company has simplified the trade for a growing base of millions of gamers. The advent of the new partnership with Coda aligns with Itemmania’s ongoing mission to enhance user experience and explore novel business avenues in the gaming sector.

Together, Coda and Itemmania symbolize a transformative collaboration poised to reshape how gaming transactions are conducted in South Korea. As they work towards broadening access for players, this partnership will undoubtedly set new standards in the digital gaming landscape. With committed investments into technology and market strategies, the two companies are paving the way for sustainable growth while contributing positively to the industry during this evolving digital era.