Marche Inc. Partners with NOMAL for 'Debayashi' Marketing Support

In a significant move to bolster the entertainment industry, Marche Inc. has announced its collaboration with NOMAL Inc. to provide comprehensive marketing support for the 'Debayashi' initiative. Founded in 2020 and headquartered in Shibuya, Tokyo, Marche Inc. is led by CEO Yusuke Mizushima and specializes in marketing support for startups and new ventures. This partnership aims to promote emerging comedians and enhance their visibility through strategic marketing efforts.

Overview of the 'Debayashi' Initiative

NOMAL, founded in July 2015 and based in Nakano, Tokyo, is known for its diverse offerings spanning art, human resources, sports, and entertainment. One of its key projects, 'Debayashi,' aims to support up-and-coming comedians by organizing monthly live performances and maintaining a robust web media presence. This dual approach not only provides a platform for comedy acts to hone their skills but also helps fans connect with their favorite artists through engaging online content, including interviews and articles that showcase the current happenings in the comedy scene.

Marche’s Support Strategy

Marche's involvement with 'Debayashi' leverages its extensive experience, having assisted over 100 new business ventures. The company will focus on several key areas of support:

1. Developing a Tailored Marketing Strategy: Marche will work with NOMAL to redefine the project's strengths and target audience, clarifying the market position of 'Debayashi.' This will involve designing a sustainable growth strategy rooted in the concept of supporting young comedians. By identifying and specifying the fan demographic, Marche aims to create a road map for long-term success.

2. KPI Design and Management: To ensure effective progress tracking, Marche will help establish key performance indicators (KPIs) that the team should pursue. This collaborative effort will align the team’s goals with the business's growth objectives, fostering a culture of accountability and performance monitoring.

3. Enhancing User Experience (UX): To create a unique experience for both fans and comedians, Marche will define and design engagement touchpoints that specifically cater to the interests and needs of these groups. The goal is to create a distinctive 'Debayashi' experience that resonates with audiences and strengthens the bond between fans and performers.

Future Prospects

Through this strategic partnership, Marche aims to fortify the marketing infrastructure of 'Debayashi,' paving the way for data-driven operational strategies. As the initiative establishes itself as a cornerstone platform for supporting young comedians, it is expected to experience accelerated growth in the medium to long term. The concerted efforts of both organizations will not only foster the next generation of comedy talent but also reshape how comedy is promoted and experienced in Japan.

Company Profile

Marche Inc. is located at 1-51-1 Hatsudai, Shibuya, Tokyo, and is led by CEO Yusuke Mizushima. Since its foundation in September 2020, the company has concentrated on providing marketing support tailored for startups and new business initiatives. For more information, visit Marche Inc..

NOMAL Inc., on the other hand, is based at 3-1-6 Nakano, N1 Building 2F, Nakano, Tokyo, and is led by CEO Shotaro Matsumoto. Established on July 10, 2015, NOMAL engages in various sectors, including art, entertainment, sports team management, and human resources. More details can be found at NOMAL.