Lond Partners with IBD Project to Promote Understanding of Invisible Illness

Understanding Inflammatory Bowel Disease Through Art

In a significant move towards raising awareness about inflammatory bowel disease (IBD), Lond, a renowned beauty salon chain with 84 locations throughout Japan, is collaborating with AbbVie, a global biopharmaceutical company. This partnership supports the 'I Know IBD' project, designed to alleviate the anxieties faced by IBD patients when it comes to accessing restroom facilities in public spaces. The project also seeks to improve societal understanding of the challenges these patients endure.

Mosaic Art Initiative

As a highlight of this initiative, a large-scale mosaic art display has been created and will be unveiled in Shibuya Station on June 30, 2025. This display represents collective solidarity towards IBD patients and serves as a testament to the growing community support. The mosaic features images taken by Lond staff, symbolizing the intersection of the beauty industry with important public health issues.

The Impact of IBD

IBD is a term primarily referring to two debilitating chronic conditions: ulcerative colitis and Crohn’s disease. These disorders are characterized by inflammation of the digestive tract and can lead to severe symptoms, including increased bowel movements and abdominal pain. These issues can significantly impede daily life, forcing many patients to navigate their conditions with care, especially concerning restroom access.

Advocates of the 'I Know IBD' project are working to shed light on what can be seen as an invisible condition. By highlighting the need for public restrooms and increasing awareness about IBD, the project aims to dismantle the social barriers that many patients face. Patients aged between 10 and 20, who are often the most affected demographic, struggle with various limiting factors, and many are left without effective treatment options.

Lond's Commitment

Lond has positioned itself as a proactive participant in social issues by creating platforms for community awareness and responding to the needs of its clients. In addition to displaying informational stickers in salons, Lond staff are involved in educating both employees and customers about the challenges IBD patients face. They also provide restroom access, actively supporting those dealing with these chronic health issues.

Lond's ethos, which emphasizes employee welfare and community empowerment, underlines this engagement with the 'I Know IBD' project. By bridging connections between health and beauty, Lond strives to leave a positive mark on society, going beyond the realm of aesthetics.

The Project’s Goals

The IBD initiative, launched on May 17, 2022, aspiring to increase visibility for the invisible challenges faced by IBD patients, encourages local businesses to join in the mission. By providing restroom facilities to those in need and advocating for awareness through signage, the project aims to normalize discussions around IBD.

Furthermore, through educational resources for employees at partnering companies, the project endeavors to spread better understanding of IBD. This campaign is more than just about restrooms—it aims to create an inclusive environment for those affected by chronic illnesses and replace stigmas with compassion and knowledge.

Conclusion

As this important campaign unfolds, the collaboration between Lond and the 'I Know IBD' project stands as a beacon of hope and understanding for those living with IBD. Through creative expression and education, this partnership exemplifies how industries can unite for a greater cause, ultimately paving the way for a more compassionate society.

For more about the project and to view the mosaic art, visit I Know IBD's website.