Mads Mikkelsen's Unique Negroni Debuts at Cannes Film Festival 2025
The 2025 Cannes Film Festival witnessed a remarkable event hosted by Campari, celebrating the intersection of creativity and cinema. This year, the spotlight was on Danish actor Mads Mikkelsen, who made a surprise entrance behind the bar to present his own unique twist on the iconic Negroni cocktail. Using smoky mezcal instead of gin, he added a refreshing touch of green mandarin, creating a cocktail that both honored the classic recipe and reflected his personal style.
The event, known for its glamour, attracted a host of well-known personalities from various facets of the entertainment industry, including models like Barbara Palvin and Helena Christensen, actors like Dylan Sprouse and Lucien Laviscount, and many more. All congregated at the stunning Campari red-lit venue, enjoying Mikkelsen's signature cocktail while engaging in discussions about this year's Palme d'Or contenders.
Mads Mikkelsen expressed his delight, stating, "Returning to Cannes, surrounded by so many inspiring filmmakers and storytellers, is always a privilege. The Negroni is an iconic Campari cocktail served in the best bars around the world, making it the perfect mix to honor the incredible films showcased here. Cheering with this classic cocktail felt like the ideal way to celebrate the occasion."
Having a significant history with the festival, Mikkelsen is no stranger to its atmosphere; he won the Best Actor award in 2012 for his role in 'The Hunt’ and has since continued to establish himself as one of the most magnetic and versatile actors globally, recognized for performances in films like 'Doctor Strange' and 'Casino Royale.'
As part of the celebration, the Campari event transformed the beach into a bold homage to cinema, continuing a tradition that has lasted over 40 years. The Campari brand has consistently celebrated the artistic expression found within the film industry, collaborating with acclaimed actors and directors every year. Mikkelsen’s Negroni not only adds a contemporary twist but also connects to the rich heritage of the cocktail culture that Campari represents.
Guests enjoyed an exquisite dinner while sampling the new drink, discussing upcoming films, and relishing this fusion of fine dining and mixology. As he prepared his signature cocktail, a short film featuring Mikkelsen as a bartender unfolded, showcasing the artistry involved in cocktail creation.
The Campari Lounge inside the Festival Palace and Hyde Beach by Campari served the Mads Negroni throughout the week, further popularizing Mikkelsen’s contribution to the festival’s cocktail scene.
Andrea Neri, general manager of House of Aperitifs, commented on the significance of this event, saying, “We are proud to return to the Cannes Festival and celebrate the blend of creativity and passion that cinema represents.” With avenues for creative dialogue, Campari’s presence during Cannes reinforces its role as a cultural force within the film industry.
This year's programming included panels and discussions centered on creative expression, allowing filmmakers and artists to share their insights while appreciating some of the most remarkable cinematic works of the year. Campari not only hosts exclusive events for premieres but also invites audiences to engage with creativity through innovative cocktail experiences like the Mads Negroni. To discover more about this unique collaboration and stay updated on the festivities, follow Campari at @campariofficial across social media platforms, and continue to celebrate responsibly.#CampariCinema #WeAreCinema #Cannes2025.
The event, known for its glamour, attracted a host of well-known personalities from various facets of the entertainment industry, including models like Barbara Palvin and Helena Christensen, actors like Dylan Sprouse and Lucien Laviscount, and many more. All congregated at the stunning Campari red-lit venue, enjoying Mikkelsen's signature cocktail while engaging in discussions about this year's Palme d'Or contenders.
Mads Mikkelsen expressed his delight, stating, "Returning to Cannes, surrounded by so many inspiring filmmakers and storytellers, is always a privilege. The Negroni is an iconic Campari cocktail served in the best bars around the world, making it the perfect mix to honor the incredible films showcased here. Cheering with this classic cocktail felt like the ideal way to celebrate the occasion."
Having a significant history with the festival, Mikkelsen is no stranger to its atmosphere; he won the Best Actor award in 2012 for his role in 'The Hunt’ and has since continued to establish himself as one of the most magnetic and versatile actors globally, recognized for performances in films like 'Doctor Strange' and 'Casino Royale.'
As part of the celebration, the Campari event transformed the beach into a bold homage to cinema, continuing a tradition that has lasted over 40 years. The Campari brand has consistently celebrated the artistic expression found within the film industry, collaborating with acclaimed actors and directors every year. Mikkelsen’s Negroni not only adds a contemporary twist but also connects to the rich heritage of the cocktail culture that Campari represents.
Guests enjoyed an exquisite dinner while sampling the new drink, discussing upcoming films, and relishing this fusion of fine dining and mixology. As he prepared his signature cocktail, a short film featuring Mikkelsen as a bartender unfolded, showcasing the artistry involved in cocktail creation.
The Campari Lounge inside the Festival Palace and Hyde Beach by Campari served the Mads Negroni throughout the week, further popularizing Mikkelsen’s contribution to the festival’s cocktail scene.
Andrea Neri, general manager of House of Aperitifs, commented on the significance of this event, saying, “We are proud to return to the Cannes Festival and celebrate the blend of creativity and passion that cinema represents.” With avenues for creative dialogue, Campari’s presence during Cannes reinforces its role as a cultural force within the film industry.
This year's programming included panels and discussions centered on creative expression, allowing filmmakers and artists to share their insights while appreciating some of the most remarkable cinematic works of the year. Campari not only hosts exclusive events for premieres but also invites audiences to engage with creativity through innovative cocktail experiences like the Mads Negroni. To discover more about this unique collaboration and stay updated on the festivities, follow Campari at @campariofficial across social media platforms, and continue to celebrate responsibly.#CampariCinema #WeAreCinema #Cannes2025.
Topics Entertainment & Media）
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