#USA #Miami #Hard Rock #Gumball 3000 #Maximillion Cooper

Gumball 3000 and Hard Rock International Extend Partnership

On May 21, 2025, Gumball 3000 and Hard Rock International made an exciting announcement regarding their partnership. The two brands declared a five-year extension that solidifies Hard Rock as the Official Entertainment Partner and Official Hotel Partner for Gumball 3000 activities through the year 2030. This collaboration has greatly enriched the experience for fans and participants in the renowned rally, making it much more than just a display of luxury supercars.

The partnership first began with the thrilling 'Toronto to Miami' Rally in 2022 and continued to evolve with events like the 2023 European Tour and the 25th Anniversary Rally 'Saigon to Singapore' held in 2024. Maximillion Cooper, the founder of Gumball 3000, expressed his enthusiasm, stating, "Hard Rock is a perfect Gumball 3000 partner, harnessing our shared passions for music and entertainment to create spectacular experiences together!"

Keith Sheldon, President of Entertainment and Brand for Hard Rock International, emphasized the alignment of their brands, saying, "Gumball 3000's celebration of driving culture and luxury lifestyle perfectly complements Hard Rock's commitment to delivering world-class entertainment experiences. We're proud to amplify the Gumball journey by bringing the energy and spirit of the Hard Rock brand along for the ride."

Future Plans For the Partnership

The renewed partnership is set to introduce several exciting features and activities:

• - Exclusive Global Experiences: Fans can look forward to VIP events, private concerts, and unique fan meal offers. This initiative will bring the electrifying Gumball energy to new audiences at Hard Rock cafes, hotels, casinos, and live venues worldwide.

• - Star-Studded Lineup: The collaboration will ensure that Gumball 3000 continues to attract some of the biggest names from music, sports, fashion, and film, enhancing the rally's celebrity presence.

• - New Merchandise Releases: Gumball 3000 and Hard Rock will jointly unveil limited-edition, high-quality apparel, available at Rock Shops and pop-up stores throughout the rally's course.

• - Social Responsibility Initiatives: The two companies reaffirm their commitment to social responsibility. Hard Rock's support for the Gumball 3000 Foundation aims to increase funds for youth-centered projects globally, through the donation of unique sports and cultural memorabilia for annual auctions.

About Gumball 3000

Founded by Maximillion Cooper in 1999, Gumball 3000 is a global lifestyle brand combining automotive culture with sports and entertainment. Known for its high-profile rallies and star-studded events, Gumball 3000 captivates fans worldwide, providing access to some of the most exhilarating moments in automotive history.

To find out more about Gumball 3000, visit www.gumball3000.com.

About Hard Rock International

Hard Rock International (HRI) is widely recognized for its properties in nearly 80 countries, including over 300 locations such as hotels, casinos, Rock Shops®, live performance venues, and cafés. HRI boasts the world's largest collection of authentic music memorabilia, featuring over 88,000 pieces displayed globally. The company's global loyalty program, Unity™ by Hard Rock, rewards members for their engagement across participating properties.

For additional details regarding Hard Rock International, please visit www.hardrock.com or shop.hardrock.com.