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LEPAS Makes Its Global Entrance at Indonesia Auto Show

In April 2025, Chery Group unveiled its new automotive brand, LEPAS, signaling a significant chapter in its global expansion strategy. This innovative brand is set to make its international debut at the Indonesia Auto Show, commencing on July 23, emphasizing Chery Group's commitment to providing a refined lifestyle to its customers.

Choosing Indonesia as the launchpad for LEPAS's global journey reflects a strategic vision toward establishing footholds in key Southeast Asian markets. At the upcoming auto show, LEPAS aims to embody its brand philosophy, "Colorful Life, Masterful Drive," in a vibrant exhibition space designed to captivate attendees. This immersive experience will be accentuated by striking colors, intricate designs, and engaging interactive elements, setting LEPAS apart from conventional car presentations.

Unveiling the Future of Mobility

At the heart of the exhibit will be discussions surrounding the future of elegant mobility, featuring the chief designer of LEPAS as he engages with visitors and media representatives. This dialogue will explore the endless possibilities of premium vehicle design, aligning perfectly with the brand's vision to meet modern mobility demands.

In line with its development philosophy, “In Somewhere, For Somewhere,” LEPAS is actively integrating itself into the Indonesian automotive market. The brand plans to accelerate the establishment of a comprehensive sales and service network that caters specifically to local consumer needs. This localized approach not only enhances consumer trust but also signifies long-term commitment to the Indonesian market.

Highlighting the LEPAS Product Portfolio

The Indonesia Auto Show will witness the debut of LEPAS's standout vehicle lineup, including the L8, L6, and L4 models. This event marks the first joint appearance of these vehicles. The L8, positioned as a benchmark SUV in its segment, combines sophisticated style with a tech-forward driver's zone. It promises spacious comfort, advanced safety features, and serves urban elites who lead a premium lifestyle.

Also making waves are the newly introduced L6 and L4 models, designed to attract a broader audience, from trendy urban dwellers to discerning individuals. Together, they encapsulate LEPAS's goal of delivering an exceptional brand experience that harmonizes quality and value for global clientele.

Not Just an Auto Show

LEPAS's global premiere at the Indonesia Auto Show signifies more than just a launch; it represents a vibrant celebration of cultural diversity and the exploration of colorful lifestyles. As LEPAS embarks on its global journey from China, it aims to connect with a new generation of urban residents, steering them toward a new vision of premium mobility.

The showcase at the auto show is not simply a visual feast but a testament to LEPAS’s dedication to exploring and celebrating the vibrancy of life through technology. With a human-centered approach and a universal language of color, LEPAS is committed to redefining the standards of premium automotive experience.

As the curtain rises at the Indonesia Auto Show, the world will witness not just the unveiling of a brand, but the beginnings of a movement toward a more colorful, masterful drive in premium mobility, marking a significant milestone in Chery Group's journey toward becoming the preferred choice for a luxurious lifestyle around the globe.