Collaboration of Tradition and Modernity: YOASOBI, Mihorido, and UBE Unite for a Special Limited Edition

A Unique Collaboration in Celebration of Yamaguchi's Heritage

In an exciting synergy of music, tradition, and innovation, YOASOBI, the beloved Japanese music duo, joins forces with Mihorido, a historic Japanese confectionery shop, and UBE Corporation to introduce a limited-edition product that highlights the richness of Yamaguchi Prefecture. This special collaboration is launched in conjunction with YOASOBI's upcoming concert series, "YOASOBI HALL TOUR 2025 WANDARA," aimed at invigorating the local community and promoting regional culture.

The Essence of the Collaboration

The collaboration between these three entities symbolizes a fusion of creativity and tradition. YOASOBI, consisting of composer Ayase and vocalist Ikura, has gained widespread acclaim for transforming stories into music. Their journey began with the striking success of their debut track, "Yoru ni Kakeru," which has been streamed over 1.2 billion times, marking a historical milestone in Japanese music streaming. With their ongoing success, including chart-topping hits and performances at global music festivals, YOASOBI represents a new wave of J-Pop that resonates with audiences both in Japan and abroad.

On the other hand, Mihorido has been a cornerstone of Japanese confectionery since its establishment in 1927. Renowned for its signature product, Yamaguchi Uiro, Mihorido is dedicated to preserving traditional flavors while incorporating local ingredients and methods that reflect the rich cultural backdrop of Yamaguchi. This longstanding commitment to quality brings a unique authenticity to the collaboration.

UBE Corporation, founded in 1897 in Ube City, has been a leader in providing innovative solutions through chemical engineering. Guided by the principle of "Kyōzon Dōei," or coexistence and mutual prosperity, UBE emphasizes sustainable development and environmental responsibility, which aligns perfectly with the ethos of this collaboration. By supporting local initiatives, UBE seeks not only to set industry standards but also to uplift community values.

Premier Collaboration Set: YOASOBI Handkerchief Set

The highlight of this collaboration is the "Premium Collaboration YOASOBI Handkerchief Set," priced at 2,100 yen (tax included). This limited-edition product features a beautifully designed handkerchief alongside the exquisite Yamaguchi Uiro. The set serves as not just a product but a meaningful token of the collaboration, designed to capture the spirit of Yamaguchi's culture.

Product Details:

- Product Name: Premium Collaboration YOASOBI Handkerchief Set
- Reservation Start Date: November 1 (Saturday) from 0:00 via the EC site Mihorido and in-store upon opening hours.
- Sales Start Date: November 15 (Saturday)

- EC Site: Ships in order after this date.
- Physical Stores: Available upon store opening hours.

This product encapsulates the collaborative energy of local entities aiming for the enrichment of Yamaguchi's cultural landscape. As YOASOBI continues its artistic journey and Mihorido preserves its confectionery legacy, UBE strives to propel both forward into a sustainable future.

Join the Celebration

This collaboration is a call to all music lovers, local connoisseurs, and those with a love for traditional Japanese sweets. The set promises to be a collector's item, bringing together the melodic tales of YOASOBI, the rich flavor of Mihorido’s Uiro, and the sustainability mission of UBE. Don't miss the chance to be part of this momentous celebration of Yamaguchi's heritage, and reserve your set starting November 1!