#USA #Los Angeles #Advertising #Amplitude #Fuse Media

Fuse Media Launches AMPLITUDE: A New Era in Advertising

On May 5, 2025, Fuse Media, a prominent minority-owned media enterprise, introduced a groundbreaking advertising platform known as AMPLITUDE. This innovative suite of advertising solutions is tailored to empower brands and amplify their messages across the ever-evolving media landscape. Promoting cultural relevance and engagement, AMPLITUDE aims to unify advertising strategies and enhance the connections brands have with multicultural audiences.

Understanding AMPLITUDE

AMPLITUDE stands out as a comprehensive and customizable platform designed to cater to brands, regardless of their size. It empowers them to leverage Fuse Media's vast audience base of over 52 million unique viewers, spanning more than 85% of multicultural households in the United States. The platform embraces a blend of award-winning content, advanced advertising technology, and authentic storytelling, fostering a unique connection between brands and their target demographics.

Jim Keller, Chief Revenue Officer of Fuse Media, expressed the importance of cultural connections in advertising, stating, "Fuse Media has always led with culture—and our audiences are loyal, engaged, and growing. AMPLITUDE represents the next progressive step in Fuse Media's advertising evolution, combining cultural relevance with technology and storytelling to connect with today's diverse consumers."

Features of AMPLITUDE

AMP's capabilities include a variety of innovative tools and strategic features that enable brands to reach their audiences effectively:

1. Unrivaled Reach

Fuse Media's Culture Collective offers access to over 30 premium CTV channels, expanding media reach through strategic partnerships with industry leaders like Lionsgate and Tastemade. This expansion provides advertisers with unmatched scale.

2. Targeting Precision

Using Freewheel's Audience Manager, AMPLITUDE provides advertisers with audience and contextual targeting tools that facilitate real-time audience analysis, faster forecasting, and intelligent ad delivery, ensuring that messaging resonates with viewers.

3. Programmatic Solutions

With tools such as Private Marketplace (PMP) and Programmatic Guaranteed (PG), brands can easily navigate the programmatic landscape, fine-tuning their approach and achieving cost-efficient advertising. This ensures that brands can reach their target audiences while maximizing advertising spend.

4. Insightful Analytics

Brands can tap into Fuse Media's business intelligence to access vital insights including category trends, audience surveys, and performance analytics, allowing marketers to shape data-driven strategies and optimize campaign effectiveness.

5. Tailored Content Solutions

Through Ignition Studios, brands can develop content strategies that resonate with their audiences, utilizing thematic programming and custom-brand storytelling that align with their core values and audience interests.

6. Impactful Advertising Experiences

In partnership with companies like Brightline and TripleLift, AMPLITUDE facilitates interactive ad formats that enhance viewer engagement, creating dynamic experiences that captivate audiences.

7. Accessible Advertising

Universal Ads* provide small and medium-sized businesses (SMBs) with seamless access to premium video advertising, ensuring a wider array of brands can engage effectively with Fuse Media’s diverse audience.

About Fuse Media

Founded with a commitment to diversity and inclusion, Fuse Media pioneers unique, purpose-driven storytelling that resonates with culturally diverse youth. They produce quality programming across platforms, including Fuse, FM (Fuse Music), and the subscription service Fuse+, marking a significant impact in the media industry.

With AMPLITUDE, Fuse Media not only emphasizes advertising reach but also showcases the importance of connection and cultural relevance in today’s marketplace. As the media landscape continues to change, AMPLITUDE is set to redefine how brands market their products in culturally rich environments, ensuring that each ad resonates deeply with its intended audience.

In a world that increasingly values authenticity and inclusivity, AMPLITUDE represents a significant step forward for advertisers who wish to make meaningful connections with their audiences. The platform is poised to lead the future of advertising—one where culture meets advanced technology in unprecedented ways.