#China #Chery #Wuhu #LEPAS #L8

Chery LEPAS: The Future of Elegant Mobility

On April 24, 2025, the automotive industry witnessed a remarkable moment as Chery Automobile Company introduced its new brand, LEPAS, during a launch event themed "Colorful Life, Masterful Drive." Over 800 key dealers and top media representatives were present to witness this milestone that promises to redefine mobility for future generations.

LEPAS represents a strategic cornerstone for Chery, aiming to elevate market presence by focusing on higher value and growth potential. The brand is introducing a new vision termed "elegant mobility," which seeks to reshape the entire mobility ecosystem with smart technology and aesthetic design.

Chery International's president, Zhang Guibing, announced that over the next three years, LEPAS will launch five new models, starting with the SUV L8 set to hit the market in December 2025. Following the L8, the brand will introduce the urban-oriented L6 and the stylish L4, aimed primarily at female drivers prioritizing design.

LEPAS plans to expand globally by utilizing a diverse array of strategies focused on its worldwide network of 1,200 sales outlets, targeting an annual production and sales volume of 500,000 vehicles. This expansion aims not only to enhance Chery's brand presence but also to create new growth opportunities for its partners.

The foundation of LEPAS is built around four core pillars: aesthetic leopard design, luxurious space, intelligent safety, and super hybrid technology. The L8 model, in particular, draws inspiration from the powerful contours of a sprinting leopard, marrying dynamic aesthetics with a mechanical philosophy that sets a new standard in automotive design. Its striking headlights and minimalist interactive cockpit achieve a fine balance between performance and elegance.

Moreover, the L8 boasts groundbreaking advancements in intelligent systems, safety features, and adaptability, catering to the dual desires of consumers for cutting-edge technology and refined aesthetics.

"LEPAS will innovate Chery’s technological foundation, revolutionizing human-vehicle interaction through intelligent solutions that provide users worldwide with a premium yet valuable mobility experience," noted Zhong Wei, deputy general manager of LEPAS. The global expansion of LEPAS signifies Chery’s strategic evolution from a traditional automobile manufacturer into a trend-setting lifestyle mobility company, ready to execute an elegant approach that reshapes global automotive values.

As the world gears up for new standards in mobility, Chery LEPAS' arrival marks not just a product launch but a pivotal shift in how we think about and engage with transportation in our lives.