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ProRata Partners with DPCMO: A New Era for AI and Media Rights

In a notable advancement for the media industry, ProRataAI, Inc., a leading technology firm specializing in AI solutions for content creators, has joined forces with the Danish Press Publications' Collective Management Organisation (DPCMO). This partnership heralds the launch of the first decentralized sovereign AI answer engine aimed at safeguarding the rights of content creators while embracing the capabilities of generative AI.

A Revolutionary Step in Collective Licensing

On December 10, 2025, ProRataAI and DPCMO revealed their collaboration, which is expected to not only transform the use of generative AI but also establish a global model for collective licensing within the publishing sector. This initiative promises to empower members of DPCMO, which represents an impressive 99% of the Danish news industry, by allowing them to generate revenue from their content utilized in AI contexts.

The agreement enables publishers to take control of their media assets, establishing a pre-negotiated framework for content use that respects both creators and consumers alike. This marks a pivotal moment in defending publisher rights in Europe, a quest DPCMO has long championed.

Key Features of the Partnership

1. Control

ProRata's innovative design enables publishers to have complete authority over their content: they decide what to share, where it appears, and can opt-out at any time. This flexibility ensures that each publisher retains the power to dictate the narrative around their work in the age of AI. The architecture of the ProRata answer engine guarantees that content can be easily removed if necessary.

2. Credit

Every utilization of publisher content will be accompanied by accurate attribution and clear citations. This means that the origins of information will not only be acknowledged but also distinguished, fostering trust among readers in the media's informational landscape.

3. Compensation

The partnership introduces an equitable revenue-sharing model that acknowledges each publisher's contributions. As content is used, publishers will receive compensation proportional to their work's impact, promoting a fair economic structure within the generative AI framework.

Voices of Leadership

In discussing the significance of this deal, Annelies Jansen, Chief Business Officer of ProRata.ai, emphasized the initiative’s objective: "This deal reflects our mission to ensure that generative AI provides credit, control, and compensation for the creators who power the ecosystem. The standards we set today for generative AI use and regulation will enhance benefits for creators and businesses alike."

Karen Rønde, CEO of DPCMO, highlighted the importance of transparency in the media ecosystem for democracy. "A transparent media ecosystem is essential for democracy. Clear, accurate credit and attribution help citizens understand where information comes from and whom to trust. By building a sovereign, responsible AI ecosystem, Denmark is setting a precedent for how media sectors can exercise collective control in the generative AI era on fair terms and with full respect for creators' rights."

A Blueprint for Global Media Associations

This partnership not only serves the interests of its Danish members but also sets a standard for media associations around the globe. By decentralizing AI capabilities and embedding them directly into publishing environments, this collaboration ensures that creators actively benefit from the technologies they inspire. The simplicity of implementation—requiring just five lines of code—illustrates a commitment to accessibility and ease of use, allowing even smaller publishers to participate.

ProRataAI's innovative solutions are at the forefront of addressing the challenges posed by the rise of generative AI, impacting search, advertising, and content attribution processes. Deploying their systems, which are supported by notable investors including Touring Capital and Mayfield Fund, showcases a commitment not only to technological advancement but also to securing a fairer landscape for content creators in the evolving digital age.

About ProRata and DPCMO

Founded with a vision to enhance the digital ecosystem for content creators, ProRata builds AI tools that prioritize ethical considerations in content sharing and monetization. Meanwhile, DPCMO, established in 2021, focuses on representing the rights of Danish media companies, advocating for a diverse media landscape vital to democracy. This partnership may signify a shift towards more ethical and sustainable practices in media engagement with AI, inspiring similar initiatives worldwide.

As the digital landscape continues to evolve, the collaboration between ProRataAI and DPCMO stands as a promising model, ensuring that creator rights and ethical content use remain at the forefront of technological progress.