Shupatto Bag Colors
2026-03-17 03:20:29

New Colors Launched for Shupatto Compact Bag: Timeless Accessories for Every Occasion

New Color Release for Shupatto Compact Bag



Marna Co., based in Sumida, Tokyo, has announced the release of new colors for its innovative "Shupatto Compact Bag" on March 17, 2026. Available in three sizes (S, M, and L), the new color palette includes:
  • - S / Peony Petal
  • - M / Evergreen
  • - L / Brick Brown

Since the launch of the original model in November 2015, Shupatto bags have revolutionized the way we think about reusable shopping bags. Designed to address common frustrations with traditional eco-bags, such as difficulty in folding and proper storage, these bags feature a pleated structure. Simply pull both ends, and the bag folds neatly into a compact shape, secured by a snap. Over the years, the Shupatto line has expanded and set a new standard for portable bags.

Currently, Shupatto bags are available in over 35 countries, especially in Asia and Europe. Far from just being shopping bags, they combine functionality and aesthetics, making them a popular choice for various occasions, from accessorizing outfits to serving as delightful gifts. The introduction of these new colors responds to customer feedback, highlighting the desire for stylish options that add personality to their wardrobe.

The theme for the new colors is "Timeless Accent Colors", which ensure long-lasting appeal regardless of trends. In addition to the softer tones previously offered, the latest collection includes seven vibrant yet sophisticated solid colors, giving shoppers even more variety. With a total of 21 unique colors available, customers can enjoy choosing bags as accessories that match their mood and style for the day.

Product Details


  • - Product Name: Shupatto Compact Bag S
- Price: 1,280 JPY (tax included)
- Material: Polyester
- Capacity: Approximately 7.5L
- Weight Limit: 3kg
- Dimensions: 30×26 cm (unfolded), 4×6 cm (folded)
- Feature: mini size fits into a pocket; can hold six 500mL PET bottles.
- Product Link

  • - Product Name: Shupatto Compact Bag M
- Price: 2,490 JPY (tax included)
- Material: Polyester
- Capacity: Approximately 15L
- Weight Limit: 5kg
- Dimensions: 35×30 cm (unfolded), 6×8 cm (folded)
- Feature: versatile and popular standard size.
- Product Link

  • - Product Name: Shupatto Compact Bag L
- Price: 2,980 JPY (tax included)
- Material: Polyester
- Capacity: Approximately 40L
- Weight Limit: 15kg
- Dimensions: 50×40 cm (unfolded), 6.5×10 cm (folded)
- Feature: large size suitable for carrying groceries; ideal for weekly shopping trips.
- Product Link

About Marna Co.


Established in 1872, Marna is a lifestyle product manufacturer specializing in kitchen, bath, house care products, and bags. With a company motto of "Design for Smile: Improving Everyday Life," Marna aims to bring joy to the daily lives of its customers. For more information, visit their official website or follow them on Instagram and X (formerly Twitter).


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Topics Consumer Products & Retail)

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