Hisense Innovates Global Fan Experiences During FIFA Club World Cup 2025

Hisense's 'Own the Moment' Campaign for FIFA Club World Cup 2025



In the lead-up to the FIFA Club World Cup 2025, Hisense, a prominent name in consumer electronics and home appliances, is rolling out an innovative campaign aimed at enhancing fan engagement. Titled 'Own the Moment', this initiative is designed to connect fans more closely with the excitement of the event, providing a series of immersive experiences and cutting-edge technology demonstrations.

Creating a Home Away from Home


At MetLife Stadium, located in New York, Hisense has transformed a 100-square-meter area into an experiential zone, serving as a secondary home for fans attending the matches. Open for 28 days and catering to nine game days, the zone showcases Hisense's latest products, including advanced TVs, refrigerators, and air conditioners, through captivating scenarios. Notably, the RGB-MiniLED TV zone featuring 100-inch U7, 100-inch U8, and 116-inch UX models has attracted thousands of visitors who can engage in interactive football shooting experiences, blending technology and entertainment seamlessly.

Nationwide Tour of 'Own the Moment'


Hisense is not limiting its outreach to a single location. The brand is embarking on a nationwide tour across 19 cities in the U.S., featuring various activations in parking lots that allow fans to participate in these exciting activities. These experiences include massive screen viewings of live matches, futuristic gaming opportunities, and the chance to explore Hisense products while cooling off in the summer heat. A special pop-up store at American Dream Mall, running from June 23 to July 14, offers hands-on interactions with Hisense's flagship products, including the 116-inch television and smart cross-door fridge.

The mall pop-up features engaging giveaways, unique experiences like the VAR Challenge, and a Live Game Zone that showcases how Hisense is blending cutting-edge technology with the thrilling atmosphere of live sports. For those interested in tracking the tour or finding nearby events, Hisense has made it easy through its website.

Showcasing Innovation Through Sporting Events


In a monumental event at the Mall of the Emirates in Dubai, Hisense held a significant roadshow that introduced the world to the first-ever 116-inch RGB-MiniLED TV powered by the brand's state-of-the-art AI processor. This introduction signifies Hisense's commitment to delivering exceptional viewing experiences characterized by vivid colors, outstanding brightness, and crystal-clear images. The roadshow also emphasized Hisense's connection to the world of sports, featuring an exclusive appearance by former Real Madrid goalkeeper Iker Casillas. His participation drew enthusiastic crowds and highlighted how technology enhances the fan experience, whether at the stadium or at home.

Casillas remarked, "Technology has become a pivotal part of how fans engage with football today. The quality of the viewing experience deeply influences your relationship with the game. It’s wonderful to see companies like Hisense pushing the boundaries and enabling fans to feel closer to the action, atmosphere, and emotions of each game."

A Commitment to Fans and Innovation


Across the globe, Hisense aims to help fans genuinely experience the ‘Own the Moment’ essence. By merging top-tier technology with unforgettable experiences, the company transforms every game day into a personal celebration of sports, innovation, and community connections.

Founded in 1969, Hisense has emerged as a leading player in the consumer electronics and home appliances arena, with a presence in over 160 countries. The company specializes in high-quality multimedia products and smart IT solutions. According to Omdia, Hisense ranks second worldwide in total TV shipments from 2022 to 2024 and holds the top spot for TVs 100 inches and above. As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a means to connect with audiences worldwide.

Topics Entertainment & Media)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.