Turkish Premium Olive Oil 'Buta Assos' Officially Launches in Japan
Turkish Premium Olive Oil 'Buta Assos' Officially Launches in Japan
Moon Road LLC, based in Tokyo, is proud to announce the debut of Buta Assos, a luxury olive oil brand originating from the beautiful Çanakkale region of Turkey. This extraordinary olive oil has earned the trust of elite chefs and has a special place in the world of culinary excellence as it has long been cherished by masters of traditional Ottoman cuisine as well as Michelin-starred chefs from Istanbul.
Beginning its journey with selected high-end restaurants in Tokyo, Buta Assos is preparing for its full-scale introduction into the Japanese market, catering to discerning customers who appreciate both quality and taste.
A Connection to the Land
Located far from urban areas, Assos is surrounded by the Mediterranean's breathtaking scenery, providing the perfect backdrop for cultivating exceptional olives. The philosophy behind Buta Assos is anchored in prioritizing quality over everything else. The brand adopts a single-origin approach, producing oil exclusively from specific olive varieties, allowing the characteristics of the local climate, soil, and harvest time to shine through in every drop.
Exceptional Production Methods
One of the hallmarks of Buta Assos is its commitment to rigorous production standards:
- - Single Origin and Never Blended: The oil is extracted solely from specific regions without any blending, offering a taste profile reminiscent of wine terroir.
- - High Olive Quantity Requirement: To produce just one liter of oil, Buta Assos requires 8kg of the best olives, often harvested before full ripeness. This painstaking effort ensures a fresh flavor and high nutritional quality, making each drop worth the effort.
- - Cold Pressed Within 24 Hours: To preserve the oil's natural aromas and polyphenols, the olives are cold-pressed shortly after harvest, ensuring that health benefits and taste are maximized.
- - Ultra-Low Acidity of 0.3% or Less: Exceeding global standards for extra virgin olive oil, this remarkable acidity level could only be achieved through careful harvesting and manufacturing practices. The result is a premium oil that is clear, flavorful, and healthy.
A Wellness Trend
Buta Assos is not just garnering interest for its flavor; it is also carving out a niche among health-conscious consumers. Olive oil has been increasingly recognized for its health benefits, particularly with the resurgence of the Mediterranean diet as a lifestyle choice. High-quality extra virgin olive oil is appreciated for its rich oleic acid content, which supports heart health and contributes to a balanced diet. Additionally, the presence of polyphenols has made Buta Assos an attractive choice for those seeking antioxidant-rich options that are known for their anti-inflammatory properties.
The unique peppery sensation found in premium EVOO comes from a compound called oleocanthal, which has gained attention for its health benefits, further legitimizing olive oil as not just a cooking staple, but as a functional component of a health-oriented lifestyle.
Product Lineup
Buta Assos currently offers two distinctive olive oil products:
- - Freyya Premium Nefes (Freyya’s Breath): Utilizing the ancient Hanım Parmağı variety from Anatolia, this olive oil boasts a robust profile with spicy undertones, making it perfect for hearty dishes like meats. Known for its polyphenol richness, it has received various accolades at international olive oil competitions.
- - Assos Premium Gurme (Assos Gourmet): Crafted exclusively from Ayvalık olives sourced from the Assos region, this oil features a balanced, fruity flavor ideal for salads, seafood, and cheese. A larger 2-liter tin is available for professional kitchens needing larger quantities for daily use.
Where to Enjoy Buta Assos
Customers can experience Buta Assos at a variety of esteemed restaurants in Tokyo:
- - CICADA: Located in Omotesando, this acclaimed restaurant specializes in Mediterranean cuisine.
- Phone: +81-3-6434-1255
- - bricolage bread & co.: Renowned for its artisanal quality in the bakery scene of Japan.
- Phone: +81-3-6804-3350
- - Anu by Shohei Shimono: A restaurant led by Chef Shohei Shimono that values innovative culinary creations based on seasonal and local ingredients.
- - H1: A reservation-only establishment celebrating simple yet refined Italian fare.
- Phone: +81-3-6712-2527
About the Brand
Buta Assos stands as a testament to the olive-growing culture of Çanakkale, championing a philosophy rooted in quality above all else. The leaf motif on each bottle symbolizes respect for the olive trees and the natural environment.
Notably, Buta Assos has achieved rigorous European organic certifications, solidifying its commitment to sustainability and excellence.
Sales and Inquiries
For wholesale inquiries, contact [email protected]. For consumer purchases, please visit Buta Assos Japan.
Media inquiries and sample requests are also welcomed.
Topics Consumer Products & Retail）
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