MGM Resorts Achieves Significant Milestone with GameSense, Training Over 2,000 Advisors

MGM Resorts Achieves Responsible Gaming Milestone

MGM Resorts International, a major player in the gaming and entertainment sector, has recently celebrated a noteworthy achievement by surpassing the milestone of 2,000 certified GameSense Advisors. This initiative reflects the company's ongoing commitment to responsible gaming and is a significant step forward in ensuring a safer gambling environment for its guests.

Comprehensive Training Across the Network

The training sessions, which took place across all MGM Resorts properties in the U.S., including non-gaming establishments, provided employees with extensive knowledge regarding responsible gaming practices. The latest session was held at the iconic MGM Grand in Las Vegas, reinforcing the importance of responsible gambling. By involving over 2,000 employees—from frontline staff to executives—MGM Resorts has fostered a culture of responsibility that is integral to their operations.

As GameSense Advisors, these employees are tasked with educating guests about responsible gambling practices and helping to identify at-risk behaviours. The training equips them with tools to promote a positive gaming experience and address any gambling-related concerns that may arise among patrons. This initiative not only demonstrates MGM Resorts' dedication to customer safety but also underscores their proactive approach to responsible gaming.

Industry-Leading Program

The GameSense program, developed by the British Columbia Lottery Corporation and licensed to MGM Resorts in 2017, sets a high standard in the industry. Unlike traditional responsible gaming programs, GameSense emphasizes open and proactive communication with guests regarding gambling habits. The essence of this program lies in creating a safe and enjoyable gaming atmosphere where guests can feel confident about their gaming choices.

Stephen Martino, the Senior Vice President and Chief Compliance Officer of MGM Resorts, noted, "Our investment in GameSense ensures that responsibility is woven into the heart of the MGM Resorts brand." This commitment to responsible gaming ultimately enhances customer experiences and encourages a culture of trust, making each interaction meaningful.

Empowering Employees and Guests

MGM Resorts has also introduced various tools for its employees and guests, including BetBlocker, a free software that allows individuals to restrict their access to gambling websites and apps. Such measures are designed to provide comprehensive support for anyone who may experience difficulties with gambling.

Garrett Farnes, Executive Director of Responsible Gaming at MGM Resorts, highlighted the collective effort of both leadership and staff in reaching this milestone. Their unified drive to foster a culture of responsibility ensures that every employee is equipped to make a difference.

Ongoing Commitment to Responsible Gaming

MGM Resorts continues to align itself with the American Gaming Association's initiatives, such as Play Smart from the Start and Have A Game Plan®: Bet Responsibly.™ These campaigns aim to educate both novice and experienced gamblers on making informed choices while promoting the use of licensed gambling facilities. David Forman, VP of Research at the American Gaming Association, praised MGM Resorts for setting a benchmark in responsible gaming expectations within the industry.

Conclusion

MGM Resorts International is not just reshaping the gaming experience; it is leading the way in responsible gaming. As the company continues to expand, the well-trained GameSense Advisors will be crucial in advocating responsible practices among guests, establishing a standard that prioritizes safety and satisfaction in gaming. With each new milestone, MGM Resorts reinforces its commitment to providing an environment where both enjoyment and responsibility coexist seamlessly.