#Italy #Milan #H.I.G. #Pinalli #Borletti Group

H.I.G. Capital Completes Sale of Pinalli to Borletti Group

H.I.G. Capital, a prominent global alternative investment firm, has announced the successful sale of its portfolio company, Pinalli S.r.l., to the Borletti Group. Founded in 1984, Pinalli has established itself as a leading omnichannel platform for beauty and personal care products in Italy, significantly enhancing its market presence under H.I.G.’s investment.

Since H.I.G. Capital's majority stake acquisition in Pinalli in 2023, the company has undergone substantial transformation. Pinalli increased its store locations from 63 to an impressive 108, showcasing a commitment to expanding its reach within the beauty sector. Alongside physical growth, the company made significant strides in e-commerce, which has become a benchmark in the industry.

• -> Innovative Developments and Store Strategies

To enhance its brand image and customer engagement, Pinalli executed a comprehensive rebranding strategy while also launching its private-label offerings. This is aimed at catering to a diverse market segmented by preferences and trends. One of the notable changes introduced was a revamped store format, designed not just for sales but as a destination for personalized advice, interaction, and inspiration. This initiative reinforces their omnichannel strategy, which seamlessly integrates online and offline customer experiences.

Raffaele Legnani, Managing Director of H.I.G. Italy, expressed pride in the achievements during their partnership with Pinalli, highlighting the team’s dedication and innovative spirit. Along with Giovanni Guglielmi, another Managing Director at H.I.G., they acknowledged the collective efforts that have propelled Pinalli's growth trajectory.

Raffaele Rossetti, the CEO of Pinalli, praised the collaboration with H.I.G., noting that their combined efforts have exceeded initial expectations and set the stage for Borletti Group to further propel the brand. Rossetti's confidence in Borletti's capability to support the next phase of growth underscores the potential for continued success in the competitive beauty market.

• -> Future Focus with Borletti Group

Maurizio Borletti, a key figure in the Borletti Group, remarked on Pinalli's strong growth capabilities and commitment to innovation. The Group plans to work closely with Pinalli's management team to reinforce the brand's positioning in Italy, focusing on expanding its digital capabilities and enhancing the customer experience. This partnership signifies a new chapter in Pinalli's journey, opening the door for new investments that could further enrich the beauty shopping experience for customers.

About Pinalli:
Pinalli operates 108 beauty stores across Italy and boasts a community of over one million loyalty members. The company's dedication to digital solutions stands as a testament to its adaptability and foresight in a rapidly evolving market.

About H.I.G. Capital:
As a leading investment firm, H.I.G. Capital manages over $75 billion in assets, focusing on a variety of sectors including retail and consumer goods. Their strategic investments aim to foster long-term growth and value creation.

About Borletti Group:
With a strong presence in retail and consumer sectors, Borletti Group dedicates its efforts to nurturing brands through operational expertise and capital infusion, promoting sustained growth and innovation.

In summary, the sale of Pinalli marks a significant milestone for both H.I.G. Capital and the Borletti Group, setting the stage for ongoing expansion and strengthening Pinalli’s position within the beauty and personal care landscape in Italy. Their joint focus on innovation and enhanced customer experiences reflects a keen understanding of market demands, positioning them well for future success.