#South Korea #Seoul #Global Expansion #K-Beauty #RIMAN

RIMAN Expands Global Presence in Europe and Latin America

Seoul, South Korea – October 1, 2026 – RIMAN has made a significant leap in its international expansion by launching operations in four new markets: France, Germany, Romania, and Ecuador. This move increases RIMAN's global presence to a total of 22 markets, underscoring the company’s commitment to bringing Korean beauty and wellness innovations to a wider audience.

The launch in France, Germany, and Romania on September 9, followed by Ecuador on September 15, not only marks a monumental step in RIMAN's international strategy but also enhances its foothold in two vital regions – Europe and Latin America. With this expansion, RIMAN now operates in seven European markets, including the UK, Ireland, Spain, and Italy, attracting increasing interest in Korean beauty products and skincare across the continent.

RIMAN's European headquarters, located in London, is dedicated to providing comprehensive training and support for independent planners in the region. The company has also established a multilingual customer service and logistics operations based in the UK and Germany, further strengthening its growing European network.

In Latin America, Ecuador has become RIMAN’s sixth market in the region, joining Mexico, Chile, Colombia, Peru, and Costa Rica. This expansion relies heavily on the operational infrastructure established by RIMAN’s Mexican subsidiary, which serves as a vital support hub for its regional activities. Youngsu Hwang, RIMAN's Chief Commercial Officer, emphasized, "Launching four new markets in Europe and Latin America is a significant milestone in RIMAN's global growth. Our strategy is not just about entering new markets but also establishing the necessary leadership structures and infrastructure for sustainable long-term operations."

With these new additions, RIMAN is committed to investing in its regional infrastructures, fostering local leadership, and expanding access to its innovative Korean beauty and wellness brands. As the company moves forward with its global growth ambitions, it looks to create lasting connections with consumers and independent planners worldwide.

About RIMAN

Founded in South Korea in 2018, RIMAN is a global direct-selling company that specializes in beauty and wellness. The firm redefines K-Beauty by blending traditional ingredients with cutting-edge science and Korean innovation. RIMAN’s product portfolio includes skincare brand ICD, personal care product line Botalab, and wellness brand Lifening.

RIMAN is also actively involved in cultivating key raw materials at its Jeju Smart Farm, including a proprietary advanced variety of Centella Asiatica known as Giant BYoungPool™, which has secured plant variety protection in South Korea and the United States. Through persistent investment in ingredient research, product innovation, and vertical integration capabilities, RIMAN is building a global platform to introduce its distinctive Korean beauty and wellness approach to consumers around the world.