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ChangAn Automobile Sets Its Sights on Europe

In a strategic move to solidify its international presence, ChangAn Automobile has officially launched its brands—CHANG-AN, DEEPAL, and AVATR—in Europe. This significant introduction occurred on March 21, 2025, coinciding with the 50th anniversary of diplomatic relations between China and the EU. This milestone marks a new phase in ChangAn's ambitious "Vast Ocean Plan," which aims to establish the company as a global leader in smart and low-carbon mobility solutions.

Since initiating the Vast Ocean Plan in April 2023, ChangAn has rapidly evolved its global strategy. The company has made considerable strides in establishing its brand presence beyond China, with previous expansions to Southeast Asia, Latin America, and the Middle East and Africa throughout 2024. The establishment of a German subsidiary in September 2024 further underscores the company's commitment to tapping into the European market.

ChangAn operates multiple production bases across China and the Asia-Pacific region, which supports its extensive research and development network spanning ten countries with a workforce of 18,000 experts. This global network plays a vital role in supporting ChangAn's growth and collaboration initiatives.

The results of these efforts are evident, as ChangAn recorded impressive international sales figures—536,196 vehicles sold in 2024, representing a 49.6% increase year-on-year. Furthermore, sales in January 2025 reached 62,016 units, showing a 10% rise compared to the previous year.

Entering the European market in 2003, ChangAn established a design center in Europe aimed at blending global design trends with its international R&D capabilities. By integrating research, production, and sales, ChangAn has cultivated significant brand loyalty in Europe. This presence enhances R&D efforts and enables the company to address local market needs effectively, with technical centers playing a crucial role in driving innovation through European automotive expertise.

As ChangAn looks forward to 2025, its focus remains on long-term strategy, localization, and sustainable growth. The expansion into Europe allows ChangAn to meet stringent industry standards and cultivate consumer trust. The company is also enhancing local production efficiency and supply chains, while tailoring its models to meet diverse market demands.

With its global expansion, ChangAn is committed to ensuring safety through rigorous testing and adherence to international standards. The five-star Euro NCAP rating awarded to the DEEPAL S07 at the end of 2023 highlights the company’s dedication to quality and safety. Furthermore, ChangAn implements the ISO 45001 occupational health and safety management system, ensuring a safe operational environment as it fortifies its European presence and beyond.

Zhu Huarong, President of ChangAn Automobile, stated, "ChangAn is an open and collaborative company, driven by a clear mission to promote sustainable mobility and improve human life. We have learned so much from Europe, which stands as a center of innovation and is home to some of the world's largest automotive companies."

Through collaborations with global partners, ChangAn strives to deepen collaborative innovation and position itself as a world-class brand in the automotive sector.

About ChangAn Automobile

ChangAn is a technology-driven mobility company with a strong focus on low-carbon solutions. The company boasts an international design team comprising over 915 experts from 31 countries, and a diverse brand portfolio that includes CHANG-AN, DEEPAL, AVATR, and joint ventures with ChangAn Ford, ChangAn Mazda, and JMC. The company offers a wide range of products, including passenger vehicles, pickups, and light commercial vehicles. With its enhanced capabilities and commitment to industrial modernization through technological innovation, ChangAn strives to evolve mobility solutions and become a globally recognized automotive brand.